While in most businesses you can’t send other people to work in your place, in website content creation, you actually can allow someone else to help you create content that prospects will find of interest — namely customers, specifically in customer reviews.
Any good business owner knows the value of repeat business. The cost of generating additional business from existing customers is generally far lower than acquiring new customers, meaning a better return on investment for your efforts.
You see them all the time. You can’t get away from them. Chances are, you’ve looked at them or even left one. For a business owner, it’s the elephant in the room, the 800-pound gorilla. If you run a business, you are almost undoubtedly aware of online reviews and how they may impact business, both positively and negatively.
It happens all the time: The hard-working crew at a small business loses customers thanks to the sour grapes of one person. It could be a disgruntled employee, an angry customer, or even a competitor. But as damaging as a bad review can be, positive reviews can be equally constructive.