While any fly-by-night company with a marketing budget can purchase call-to-action advertising on any advertising medium they like, it’s a company’s ongoing effort to branding itself that remains long after call-to-action promotions come and go.
Leading a team is like trying to harness together wild horses to pull a stagecoach. You have to be a very powerful leader because the horses all want to go their separate ways. If you don’t lead them effectively, they’ll wildly pull your business off track.
At the end of the day, it is imperative that contractors do not lose focus of the fundamentals, which, in the HVAC world, include performing a correct installation while providing superior customer service.
The reality is, we spend a great deal of time at work; the people we deal with and the relationships that result are ultimately what keep us coming back every day. I know there are a few computer geeks out there who might disagree, but, to me, our relationships with others are paramount.
HVAC contractors, especially those in the residential installation and service market, really have to pay special attention to how their technicians interact with customers. One bad experience could terminate a potential long-term customer-contractor relationship.
There’s more to running a successful HVAC company than knowing how to repair, install, and maintain heating and cooling equipment. Even if you employ the most talented technicians you can find, failing to make customer service a top priority will hold you back.
AchieveGlobal then analyzed the interview transcripts to determine what competencies create exceptional experiences for customers. By studying their findings, we can develop a list of recommendations for our customer service employees, which, hopefully, will make them top customer contact employees.