A customer represents not only a sales transaction completed at a point in time but is also a potential asset for the future. You need to work on that asset if you want to make the best of this new opportunity.
What is the image that you want for your company? Does it “match” that image represented in your marketing? If not, you’ve already lost. Why? The vast majority of the market only knows you by one thing … your image.
The manufacturers creating new HVAC technologies are teaching others all about it.
Podcasts
Will Winchester, service manager, Poudre Valley Air, Fort Collins, Colo., joins the NEWSMakers podcast to discuss the latest court ruling about regional furnace standards. We discuss that, the process as a whole, how customers have responded, and much more.
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