Items Tagged with 'customer referrals'

ARTICLES

Increasing Repeat Business in a Few Simple Steps

January 27, 2014

Any good business owner knows the value of repeat business. The cost of generating additional business from existing customers is generally far lower than acquiring new customers, meaning a better return on investment for your efforts.


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Six Tips to Ensure Your Sale Is the Start of Something Big

Your New Customer Is a Potential Asset for the Future
June 7, 2013
A customer represents not only a sales transaction completed at a point in time but is also a potential asset for the future. You need to work on that asset if you want to make the best of this new opportunity.


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Marketing Magic: How Your Image Impacts Your Bottom Line

December 17, 2012
What is the image that you want for your company? Does it “match” that image represented in your marketing? If not, you’ve already lost. Why? The vast majority of the market only knows you by one thing … your image.


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2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

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THE MAGAZINE

ACHRNEWS

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2014 April 14

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HVACR INDUSTRY STORE

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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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