Whenever I’m looking to learn something new, my first immediate inclination is to open my computer, fire up Google, and ask my question. Many times, I get exactly what I’m looking for — 479,000 results at a time.
If a website is more than a few years old, it probably needs some fine-tuning or perhaps a complete overhaul. Warning signs include slow page load time, a branding message that misses the mark, stale information, pages that aren’t user-friendly, and old back-end technology that makes editing the site nearly impossible.
What better way to attract potential customers for a business than to rank at the top of Google, Bing, and Yahoo for its products and services. Ranking organically in search engines is the ultimate form of inbound lead generation. Can you imagine how much new business could be generated if your business ranked on the top of Google for “air conditioning” or “heating?”
In case contractors thought differently, potential customers do visit their About Us pages. In fact, it’s usually one of the 10 most visited pages on a contracting website. The About Us page is the best place to talk about years of experience, certifications, awards, and things like company values.
The right way to think about advertising, marketing, and the ABT mindset is sometimes you win, and sometimes you learn. The lessons, while often costly and painful, become the wisdom that will help elevate the HVAC company above the small-minded folks who can’t discipline themselves to operate this way.
For many of us, the lifetime value of a new customer is high and is worth earning with a unique offer. Your initial sale or service may just be the first step in what may be a long and profitable relationship, if handled correctly.
For the second time, online marketing solutions company Blue Corona has done a deep dive by analyzing more than 10,000 HVAC and plumbing websites. The analysis indicates a digital divide forming in the HVAC industry.
Hurst Boiler, a manufacturer of a complete line of gas, oil, solid fuel, wood, waste, coal, biomass, and hybrid fuel-fired steam and hot water boilers, has announced the launch of its new online CAD download solution, featuring the company’s latest boiler models and plan view configurations.