Heating, Air-conditioning & Refrigeration Distributors International (HARDI) has announced the speakers for its upcoming Marketing & Sales Focus Conference on Sept. 18-19 in Philadelphia, Pennsylvania. This is the last and largest HARDI Focus Conference of the year.
The seminar, sponsored by Women in HVACR and hosted by David Squires, owner of Online-Access Inc. and Mike Layton, owner of Stochastic Marketing LLC, offered seeds of information for HVAC contractors to bring home, plant, and create the most fruitful marketing garden to grow their business from.
What better way to attract potential customers for a business than to rank at the top of Google, Bing, and Yahoo for its products and services. Ranking organically in search engines is the ultimate form of inbound lead generation. Can you imagine how much new business could be generated if your business ranked on the top of Google for “air conditioning” or “heating?”
A commodity approach for manufacturing is good. On the other hand, a commodity approach for marketing is bad. If the consumer views your product as a commodity, your product is just the same as anybody else’s product, and the consumer buys on price alone. The key is to differentiate yourself.