A commodity approach for manufacturing is good. On the other hand, a commodity approach for marketing is bad. If the consumer views your product as a commodity, your product is just the same as anybody else’s product, and the consumer buys on price alone. The key is to differentiate yourself.
Marketing is a crucial aspect of an HVAC business. It is critical to convey important data and information to your customers, but not everyone will have the time and patience to read through large paragraphs and figures. So, what should you do? Make an infographic.
This is the age-old question every HVAC business owner has wanted to know (besides how to find a quality service tech). It more than likely repeats itself every single time a bill comes in from the newspaper, Angie's List, radio/TV… the list goes on and on, but you get the point.
A good, well-designed, professional wrap will do more for brand awareness and positioning than anything else one can do for the same advertising spend. Here are nine ways to make a contracting company’s truck wraps more effective.
In this very modern marketing age, you are not in the contracting business. You are a marketer of contracting services. The closer you adhere to that definition, the better both parts of your business will get.
In the HVAC world, keeping up with product technology seems to be a larger priority than keeping up with marketing technology. But if you’re serious about attracting new business, you’ll also want to look into how to be efficient with your marketing outreach efforts and get the word out as widely and affordably as possible.
Why it’s good business to embrace video in digital-marketing campaigns
May 9, 2016
Businesses that want potential customers to linger longer on their websites have an easy tool for making that happen — video. It turns out, giving website visitors text to read or photos to look at isn’t enough to keep them engaged. But add a video and they’ll hang around, on average, an extra two minutes.
Email marketing is great way to keep in contact with your current customers. It’s much less expensive to maintain a relationship with a current customer than to acquire a new one. When email marketing campaigns are done correctly, they help retain customers and generate new sales.