Email marketing is great way to keep in contact with your current customers. It’s much less expensive to maintain a relationship with a current customer than to acquire a new one. When email marketing campaigns are done correctly, they help retain customers and generate new sales.
At this point, the Internet and smartphones have taken over the business marketing scene and that means it is in the best interest of HVAC contractors to consider showcasing their skills and services appropriately.
The right way to think about advertising, marketing, and the ABT mindset is sometimes you win, and sometimes you learn. The lessons, while often costly and painful, become the wisdom that will help elevate the HVAC company above the small-minded folks who can’t discipline themselves to operate this way.
For many service businesses, marketing is broken. Service business owners should be in the business of marketing, but they often barely give their marketing enough thought. They should be strategic about their marketing, but, instead, they spend more time putting out staffing fires or dealing with less important issues.
Pick a trend, any trend, and hop on board. Or, you can wait for everyone else to start doing it and play catch up — your choice. By being proactive, you can divert more traffic, capture more eyeballs and leads, and slowly cause your competitors to lose relevancy and cool points, which isn’t a bad trend either.
May I suggest you take a few minutes this week and put pen to paper. Transforming your company from just another heating and cooling option to the top-of-mind choice may be just a few carefully selected words away.
Distributing promotional items that are related to your services is a great way to remind customers of who you are and what you do. Try giving your customers a freebie that also serves as a helpful resource they won’t want to throw away.
For many of us, the lifetime value of a new customer is high and is worth earning with a unique offer. Your initial sale or service may just be the first step in what may be a long and profitable relationship, if handled correctly.