Items Tagged with 'HVAC marketing'

ARTICLES

Fighting through Stagnant Shoulder Seasons

Use the Time to Balance Maintenance Agreements, and Bolster Customer Relationships

The so-called shoulder season is often a difficult time for HVAC contractors. The waning weeks of March and the first days of April, as well as parts of fall, often result in slow business for contractors as consumers don’t have to deal with the immediate repairs and replacements brought on by extreme cold or scorching heat.


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Marketing Magic: Get What You Pay for — Or Triple it, for Free

The Power of Publicity Catapults Your Company into the Limelight

Literally, hundreds of millions of dollars in sales are generated mostly by the stealth marketing tactics of publicity. That’s a huge return on investment (ROI) because publicity is free. That’s right; publicity is available for no charge. You can’t buy it. Think about that. Hundreds of millions of dollars in sales generated for free.


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Marketing Magic: Confessions of a Post-holiday-crazed Marketer

Now’s the Time to Plan an Effective Marketing Plan

The No. 1 marketing question we get is, “What do I do next?” The second is, “When do I do it?” After that, you ask us, “How much to spend” and “In what media” and then a whole bunch of stuff we have to charge you for, but, essentially, all the answers are contained under a single umbrella called planning.


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Building Your HVAC Business: Non-Traditional Marketing Techniques That Work - Part 2

Be Sure to Measure Your Efforts

In Part 1 of this series, I discussed some outside-of-the-box marketing techniques that I have tried with my HVAC business that have proven to be successful. The bottom line is that, whatever marketing techniques you try, you will only find success if you measure these efforts and determine if they are truly helping your business.


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Building Your HVAC Business: Non-Traditional Marketing Techniques That Work - Part 1

Four Non-Traditional Techniques and Lessons Learned

As a business owner, you’ve likely heard and even tried all the traditional marketing techniques to reach new customers, retain current customers, and increase your brand awareness. These traditional approaches are necessary to keep the business afloat, but what about the things that will help your company grow?


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Building Your HVAC Business: 4 Ways to Appeal to Millennials

How to Attract This New Customer Base

The millennial generation, born between 1980 and 2000, will make up 50 percent of the global workforce by 2020. Over the next six years, this generation will climb the income ladder, purchase homes, and even start their own businesses. Here are some ways to begin cultivating and successfully acquiring this new customer base.


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2015 ACCA Conference

Images from the 2015 ACCA Conference in Grapevine, Texas. Posted on April 8, 2015.

Podcasts

NEWSMakers: Clint Schreck

Clint Schreck, general manager, Columbus Worthington Air, Columbus, Ohio, discusses winning Angie’s List Super Service Award, how to handle online reviews, and much more.

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ACHRNEWS

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2015 May 18

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Legislation and Regulation

What legislative/regulatory issue is most important to you as a HVAC business owner?
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HVACR INDUSTRY STORE

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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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