Arzel Zoning hosted a month-long fundraiser to benefit the American Red Cross’ Hurricane Sandy relief effort. Arzel contributed a dollar on behalf of every new follower obtained on its Twitter account. The campaign ran throughout the month of November.

The company has created a special financing option for homeowners impacted by the storm; developed a donation effort with its distributor partners in the region; and is leading an online fundraising initiative benefiting the American Red Cross relief efforts.

According to the Red Cross, financial donations make the greatest and most immediate impact, helping provide food, shelter, and emotional support.