Many contractors are adding new products and services that do not fall under the traditional HVAC contracting realm. These products can include everything from generators and tankless water heaters to security systems and pest control, and contractors are reporting a positive response to these non-HVAC offerings.
The No. 1 marketing question we get is, “What do I do next?” The second is, “When do I do it?” After that, you ask us, “How much to spend” and “In what media” and then a whole bunch of stuff we have to charge you for, but, essentially, all the answers are contained under a single umbrella called planning.
September is Shameless Self-Promotion Month. Now, I don't actually think that you should shamelessly promote your company this or any other month, but it might be a good time to take a look at your marketing and promotion plan.