The No. 1 marketing question we get is, “What do I do next?” The second is, “When do I do it?” After that, you ask us, “How much to spend” and “In what media” and then a whole bunch of stuff we have to charge you for, but, essentially, all the answers are contained under a single umbrella called planning.
Regardless of how your year has been, it’s time to put it behind you and start preparing for 2013. While I’m recommending it is time to start planning for next year, I also encourage you to spend some time reviewing this year’s results.
For HVAC professionals, there will always be a debate as to which is the “best” marketing strategy to promote your business. Here are my three reasons why direct mail is your best option for lead generation.