What works and what doesn’t work in a small business seems to evolve on a daily basis. This mantra rings especially true in the realm of HVAC marketing. Although digital marketing is gaining steam and popularity with contractors, some aren’t convinced the traditional means of advertising are dead yet.
For HVAC professionals, there will always be a debate as to which is the “best” marketing strategy to promote your business. Here are my three reasons why direct mail is your best option for lead generation.