The marketing used by heating and air conditioning firms still plays to traditional gender stereotypes, new research has revealed. A study conducted by PH Media Group has found the typical voice profile used in their audio branding is male and aged 35 to 45.
It’s likely that you have a solid advertising campaign, but the question is, “What’s its focus?” Is it focused on branding or is it focused on products and service? What’s the difference? The difference is in memory retention.