The digital realm continues to attract advertisers, growing at a rate of 13 percent last year, according to Strategy Analytics. And, according to Ben Landers, president and CEO of Blue Corona, HVAC contractors stand to benefit from this trend.
By now, as a contractor, you should already have a website to promote your business. If not, stop what you are doing and immediately create one. The purpose of this article is not to convince you to get a website, since that is a requirement, but to understand the purpose of your website.