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ARTICLES

Marketing Magic: Cracking the Google Code

March 11, 2013

By Lissa Monroe

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Everybody says, “You should be on page 1 of Google,” but no one tells you how. This will help change all of that.

Marketing Magic: Don't Let Your Rank Tank

July 16, 2012

By Adams Hudson

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Oh, those funny people at Google. What once was a free online search service allowing billions of searchers to locate “nose hair trimmers in Cleveland” — at no cost to Nose Hair Clipper Depot — has morphed into an actual business. Are you prepared to navigate this new advertising model?

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2013 ACCA Conference & IE3 Expo

Photos from the 2013 ACCA Conference & IE3 Expo in Orlando, Fla.

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Cade Clark, assistant vice president of government affairs for the Air-Conditioning, Heating & Refrigeration Institute (AHRI), gives a brief overview of the new version of the Shaheen-Portman bill, what AHRI thinks of the energy-efficiency legislation, and how it might affect the HVACR industry if it becomes law.

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2013 May 20

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