For many service businesses, marketing is broken. Service business owners should be in the business of marketing, but they often barely give their marketing enough thought. They should be strategic about their marketing, but, instead, they spend more time putting out staffing fires or dealing with less important issues.
The digital revolution long ago arrived and transformed the world, but 171 billion pieces of physical mail in the U.S. alone is no small number. Print media still exists, and, in some cases, is still thriving.
Company Offers a Turnkey Suite of Direct Mail Services
October 29, 2013
Direct mail provider Mudlick Mail announced that it is making its marketing campaigns available to HVAC businesses nationwide. After serving a small segment of the market for several years, the company is launching a campaign to market its offerings to HVAC professionals across the country.
For HVAC professionals, there will always be a debate as to which is the “best” marketing strategy to promote your business. Here are my three reasons why direct mail is your best option for lead generation.
Business owners have been using direct mail for a long time. But these days, many prospects are searching online to find HVAC contractors and manufacturers. Does this mean you should give up on direct mail and focus on online search marketing? No! But also yes.