Items Tagged with 'direct mail'

For many service businesses, marketing is broken. Service business owners should be in the business of marketing, but they often barely give their marketing enough thought. They should be strategic about their marketing, but, instead, they spend more time putting out staffing fires or dealing with less important issues.

The digital revolution long ago arrived and transformed the world, but 171 billion pieces of physical mail in the U.S. alone is no small number. Print media still exists, and, in some cases, is still thriving.