I have been an active member of the Better Business Bureau (BBB) here in St. Louis for more than 30 years. Through that time, I have learned some interesting things I’d like to share, which I believe will be worthwhile to contractors.
Over time you have done a great job of keeping up with an ever-changing industry. How often have you considered advancing your business? Fortunately, there are some steps you can take today to take your HVAC business to the next level and increase your market share.
The connectivity of the Internet has made owning a small business easier while presenting a new and challenging set of problems. Keeping your online information up-to-date, maximizing your local search engine optimization (SEO) potential, and managing reviews are all basics of owning a business.
The Internet’s become an easily accessible and influential forum for current or prospective customers to share their opinions of your company’s service. And, a negative review — whether it’s warranted or not — can crush your company’s credibility in just a few sentences.
As a HVAC business owner, you may wonder how much consumers pay attention to online reviews when selecting HVAC and other home services providers. According to a new survey from Software Advice, the answer appears to be: quite a bit.