Young people want to join a culture that matches their own aspirations. HVACR can be that place if the salt-and-pepper crowd would realize that, for some millennials, it is not so much about the day-to-day features and benefits of business as it is about being engaged with customers and being involved in the business.
The HVAC industry is not immune to this growing trend for on-demand services. Last year, on-demand behemoth Amazon launched Amazon Home Services, offering 15 million service listings across more than 900 professional services, including HVAC. Amazon joins Home Advisor, Thumbtack, and others offering these types of middlemen services to connect homeowners with contractors.
Historically, the most common HVAC company names were typically family-named or alphabetical, which helped the positioning in media that listed companies A to Z. It’s important for HVAC contractors to break through all the clutter and noise in the market and be memorable.
George “Butch” Welsch, the 74-year-old owner of the St. Louis-based Welsch Heating & Cooling Co., was recently honored as the ACCA 2016 Residential Contractor of the Year during the ACCA 2016 conference in Charlotte, North Carolina.
Perhaps the best advice anyone could receive is to be persistent, enthusiastic, and prepared to battle through some adversity. After a while, there will be far more good times than bad. And, if the company remains steadfast, honest, and sincere in its commitment to provide quality workmanship, safety, and customer relations, it will have no problem attaining success.
Program includes new tiered system to recognize three levels of achievement
March 28, 2016
Several criteria are included in each new contractor classification, such as the tracking of warranty registrations for each system a contractor purchases, as well as five performance indicators: marketing, training, service, sales, and customer satisfaction.
HVAC contractors have taken notice of the growing Internet of Things market and stand ready to fulfill these demands, which often begin with the gateway into their customers’ homes: the smart thermostat.