Industry educators have told me over and over again that the younger techs entering the trades generally either possess the technical skills to do the job or can be trained in those skills easily enough, yet they often lack the ability to communicate effectively with the customer both in writing and in person.
Mobile technology is trending when it comes to scheduling service calls. According to a CSG Intl. survey, nearly all respondents — 97.5 percent — want more control of the scheduling process and prefer alternatives to calling providers for an appointment.
Practically every major company in every industry has its own mobile application, and HVAC is no exception. In fact, many OEM manufacturers have been working to create apps to make everyday jobs easier for contractors.
I’m sure we’ve all read studies that show fewer than 10 percent of the population sets goals, less than half of these people achieve their goals, and yet everyone believes goal setting is very important. So, why do we all agree having goals is important yet more than 90 percent of us don’t set them?
The average price for a gallon of gas in 2012 was $3.68, per the U.S. Energy Information Administration (EIA). Prices averaged $2.43 in 2015 and are expected to maintain similar or lower prices throughout 2016 and into 2017.
Young people want to join a culture that matches their own aspirations. HVACR can be that place if the salt-and-pepper crowd would realize that, for some millennials, it is not so much about the day-to-day features and benefits of business as it is about being engaged with customers and being involved in the business.
The HVAC industry is not immune to this growing trend for on-demand services. Last year, on-demand behemoth Amazon launched Amazon Home Services, offering 15 million service listings across more than 900 professional services, including HVAC. Amazon joins Home Advisor, Thumbtack, and others offering these types of middlemen services to connect homeowners with contractors.
Historically, the most common HVAC company names were typically family-named or alphabetical, which helped the positioning in media that listed companies A to Z. It’s important for HVAC contractors to break through all the clutter and noise in the market and be memorable.