If a website is more than a few years old, it probably needs some fine-tuning or perhaps a complete overhaul. Warning signs include slow page load time, a branding message that misses the mark, stale information, pages that aren’t user-friendly, and old back-end technology that makes editing the site nearly impossible.
Changes in the industry certainly bring challenges. Contractors must be prepared to provide information and answers regarding all of these new and different technologies. But, now comes the important part. It’s absolutely critical that contractors not lose sight of the personal and service portions of their businesses.
There are lots of ways to spend money on marketing and advertising. My suggestion is to be careful how you choose to do it, and who you choose to help you, as there is no easier and faster way to waste money.
If you’ve not been devoting a great deal of time and effort to ensure your service department is operating efficiently, profitably, and producing customer cheerleaders, you’re not preparing yourself or employees for solid futures. Make sure every policy and process in all your departments is specifically designed to produce high-quality experiences and the utmost in efficiency to keep your prices as low as possible.
Charitable giving builds community trust, goodwill
January 30, 2017
Once known as the Senior Citizens Service Program, the Southeast Michigan Air Conditioning Contractors Association of America (SEMIACCA) event helps senior citizens in need during the harsh winter months.
The employees of IC Refrigeration are a close-knit group. The company goes above and beyond to put the welfare of its employees and their families before the business, creating an open, family-oriented culture, which is something the employees know is rare in today’s business world.