One way HVAC companies can help build trust and brand awareness is by offering customer satisfaction guarantees. These types of guarantees are useful sales boosters because they instill trust and give customers one less reason to be apprehensive about making contact.
The award is focused on meeting high standards for customer satisfaction
August 10, 2015
California HVAC contractor JBS Heating and Air Conditioning has been named a recipient of the Bryant Medal of Excellence Award for the second consecutive year. The honor is awarded by Bryant Heating and Cooling Systems to local heating and air conditioning contractors that meet their high standards for customer satisfaction.
It’s time to get serious about understanding your customers on a behavioral rather than transactional level. The big retailers are armed with algorithms that enable them to predict our purchase patterns, lifestyle interests, habits, and financial positions. Small businesses don’t. But that shouldn’t stop us.
It’s high time for small business owners to begin seriously holding themselves accountable for a new type of measurement: How much do you really know about your customers’ behaviors and buying patterns? If you omitted “lead source” and “ticket price” from your answer what would be left? Odds are not that much.
Book for Service Businesses Also Shows How to Leverage That Data to Improve Their Business
April 30, 2014
To help service businesses accurately measure customer satisfaction, as well as analyze and take steps to improve their business as a result of that information, HindSite Software has released an eBook, Measuring Customer Satisfaction: The Ultimate Guide for Service Businesses.
Last night I was reading my weekly issue of the Air Conditioning, Heating and Refrigeration News. In this issue, Jen Anesi had a very interesting editorial regarding the importance of “random acts of kindness.”
I don’t believe the HVAC industry in which you work and the publishing business which The NEWS plays in have very much in common. There is one fairly significant similarity though: We both need to be where our customers/readers are at all times.