I can’t get over how many HVACR contractors place social media icons prominently at the top of their sites — often next to their phone numbers or the schedule-an-appointment button. Why would you pay money to bring prospects to your website only to direct them to the world of endless distractions that is Facebook, Twitter, etc.?
Everywhere we turn, businesses are urging us to visit their Facebook pages, read their blogs, or follow them on Twitter. HVAC contractors are following that trend, having been thoroughly schooled by keynote speakers at just about every industry event on the importance of embracing social media or being left in the dust.