Items Tagged with 'sales and marketing'

ARTICLES

Is It Really All About Price?

If You Think the Majority of Customers/Prospects Leave Looking for a Lower Price, You Are Wrong
By Bob Janet
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It’s all about price, isn't it? That's why every company that sells high-end items is going out of business. But wait a second; they are not going out of business. In fact they are profiting like never before.


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Marketing Magic: The Simple Task of Selling

Courting Your Customers for Continued HVAC Sales
By Adams Hudson
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Many people perceive selling as simply a task of persuading someone to buy something. Yet, if it were that simple, everyone would be a success, right? 


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Don’t Market on the Cheap

Your Sales and Reputation Will Suffer
By Bob Janet
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Don’t make the mistake of trying to market on the cheap. If you are not going to make your business look like a million dollars, which when done properly does not cost that much extra, don’t bother with marketing at all.


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Six Tips to Ensure Your Sale Is the Start of Something Big

Your New Customer Is a Potential Asset for the Future
By Barry Welford
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A customer represents not only a sales transaction completed at a point in time but is also a potential asset for the future. You need to work on that asset if you want to make the best of this new opportunity.


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Podcasts: April 15, 2013

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In this podcast, Joe Crisara, HVAC, plumbing, and electrical service contractor “sales coach” with contractorselling.com, shares HVAC-specific marketing and sales tips designed to help contractors succeed in today’s business environment. 


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Don't Give Up - Follow Up

It Is Not Over Till You Give Up
By Bob Janet
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A prospective customer calls and during the sales presentation you give them the price. And they do not buy. Is it over? Not for sales professionals who follow up.


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Back to the Things That Worked... Back to the Past

By Bob Janet
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Are some of your best marketing and selling tools on the shelf collecting dust? Is this the right time for you to go back and use the selling tools that made you money years ago? Tools like personally contacting your customers. In person.


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Obituary: William E. Roach Jr.

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William E. Roach Jr. passed away Sept. 2, 2012. He joined Superior Equipment Sales Inc. in 1980 as sales and marketing manager and played an important role in Superior’s success.


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Staying Connected to Your Customers in This Digital Age

By Michael O'Grady
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Joe Girard made the Guinness Book of World Records as the all-time record holder for automobile sales. He did it by creating lasting relationships with his clients by staying connected with them. There are many ways to stay connected with your customers, especially in this digital age.


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Wolf Steel Welcomes New Account Manager

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Wolf Steel Ltd. recently announced the appointment of Andrew Gabura as account manager for the GTA Southwestern Ontario region, representing both the Napoleon® and Continental® heating and cooling brands.


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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

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NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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2014 September 22

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Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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