In this podcast, Joe Crisara, HVAC, plumbing, and electrical service contractor “sales coach” with contractorselling.com, shares HVAC-specific marketing and sales tips designed to help contractors succeed in today’s business environment. 

A prospective customer calls and during the sales presentation you give them the price. And they do not buy. Is it over? Not for sales professionals who follow up.

Are some of your best marketing and selling tools on the shelf collecting dust? Is this the right time for you to go back and use the selling tools that made you money years ago? Tools like personally contacting your customers. In person.

William E. Roach Jr. passed away Sept. 2, 2012. He joined Superior Equipment Sales Inc. in 1980 as sales and marketing manager and played an important role in Superior’s success.

Joe Girard made the Guinness Book of World Records as the all-time record holder for automobile sales. He did it by creating lasting relationships with his clients by staying connected with them. There are many ways to stay connected with your customers, especially in this digital age.

Wolf Steel Ltd. recently announced the appointment of Andrew Gabura as account manager for the GTA Southwestern Ontario region, representing both the Napoleon® and Continental® heating and cooling brands.

Emerson Climate Technologies names president of Refrigeration business; Rheem names corporate national accounts manager; Rawal Devices relocates manufacturing facility; KE2 Therm Solutions hires regional sales engineers; Mars Air Systems restructures its sales and marketing team; Xylem’s Bell & Gossett Little Red Schoolhouse seminars gain reaccreditation; EnOcean appoints chief operation officer.