Avery Dennison Performance Tapes, a business unit of Avery Dennison Corp., has announced the launch of a new user-friendly website designed to enable visitors to easily locate adhesives and pressure-sensitive tape solutions for virtually any product application.
... So the guy stands there with his mouth agape and says, “But Doc, why do you have to operate on my foot? The splinter is in my finger!” Why am I leading off with a punch line? Because it applies to about 80 percent of people who can’t figure out why their website doesn’t “work.”
There’s a lot riding on a website that’s working for a business. It has to convey brand and professionalism, communicate the right message, and engage visitors. Every detail plays a role, from the logo to the text to the design and functionality.