Young people want to join a culture that matches their own aspirations. HVACR can be that place if the salt-and-pepper crowd would realize that, for some millennials, it is not so much about the day-to-day features and benefits of business as it is about being engaged with customers and being involved in the business.
While it’s easy to get lost in the marathon that is a presidential election, it’s essential we all study the issues that matter most to us; vocalize why those points are imperative to ourselves, our employees, and our businesses; and vote accordingly.
No matter how hard you try, some people just can’t be satisfied. What if you could go back in time and hear from other businesses in your town about this specific consumer? With that information at hand, you might say thanks, but no thanks, when that customer rings your phone.
Attending industry-specific tradeshows and events, such as AHR, is of huge value for not just women, but all industry professionals. Attending industry events can help contractors and engineers stay up to date on the latest cutting-edge equipment and perhaps give them an advantage over their competitors.
Let’s be honest, white males make up a pretty good chunk of this industry. The problem is white males only make up about 31 percent of the U.S. population. This industry needs to have an outreach beyond these demographics if it hopes to flourish in the future.