Whether drawn from experience, knowledge, or the news, brands often leave impressions that are difficult to overcome. Some are positive, others negative, but either way there is something there with the ability to evoke a customer response.
While challenges remain, brighter days are ahead. That was part of the message at the Heating, Air-conditioning and Refrigeration Distributors International’s (HARDI’s) western regional meeting held in Phoenix recently.
With more than 425 distributors, manufacturer’s representatives, employees and spouses attending, Mitsubishi Electric Cooling & Heating held its annual Distributor Conference at the Fairmont Orchid in Kohala Coast, Hawaii, March 23-26.
Last year ended on a disappointing note for many, including distributors. On the bright side, distributors in all U.S. regions ended 2011 in positive territory and also reported higher inventory levels than the same time in 2010. What’s ahead for 2012?