Does it make a lot of sense for a commercial HVAC contractor, who specializes in rooftop unit service and replacement, to market his wares on social media networks like Facebook and Twitter? If you had suggested this to Jon Lazarus a few years ago, he might have wanted to find a straitjacket for you. But not now.
Randy Mathern has been in the business for 36 years. But it wasn’t until 2001 that he decided to start his own company. To get started, Mathern decided he needed to become an expert in a progressive technology, and since geothermal technology had been around for a little while, he decided to jump into it.