Workshop Helps Companies Connect with Customers in a Way That Is Emotionally Memorable
March 14, 2014
Sandler Training, a sales training company, has developed a workshop called “Getting Customers Through the Power of Storytelling” to help companies connect with their prospects and customers in a way that is emotionally memorable.
The word guts, when it comes to closing a sale, has a lot to do with having “intestinal fortitude.” In other words, being fearless. You not only can’t be afraid to ask for the order, you almost need to have a swagger about it.