Free speech is back on the chopping block, and the outcomes of recent incidents may have an effect on the social aspect of your business. 

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Generation Y is becoming a buying force to be reckoned with, and you  need to make sure you're connection with how they make their purchasing decisions.

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Consumers are on social media - are you? Social media is an important part of your marketing plan. You can start conversations, answer questions, share testimonials, and deal directly with customer service issues.
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It only takes a visionary imagination and an inexpensive hand-held video camera to become a YouTube sensation. While videos on YouTube can become overnight hits with good marketing and originality, some businesses are choosing to market themselves by posting videos both on YouTube and on their own websites.
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As more and more consumers are purchasing smartphones and tablets for both business and personal use, more software applications are being developed specifically for these devices. One company that has decided to focus solely on designing mobile applications for the HVAC industry is Carmel Software Corp.
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