Items Tagged with 'social media'

ARTICLES

Social Media Discussed at ACCA Conference

April 15, 2013

More than 2,500 HVAC professionals traveled to the 2013 Air Conditioning Contractors of America (ACCA) Conference and Indoor Air Expo in Florida to learn about new technology, business management tips, and industry trends.


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Digital Fingerprints 101

November 27, 2012
What do contractors and millions of others have in common with David Petraeus? They all email.
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Oh, Angie! Or, Why HVAC Contractors Should Blog

October 8, 2012

A recent article by the creator of Angie's List talked about the problem of temperature variance between a multistory home’s floors and suggested homeowners “add a second system.” Really, Angie? 


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Celebrate Self-Promotion Month with 3 Top Marketing Tips

September 25, 2012
September is Shameless Self-Promotion Month. Now, I don't actually think that you should shamelessly promote your company this or any other month, but it might be a good time to take a look at your marketing and promotion plan.


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Subdue Negative Online Reviews

June 21, 2012

Are you clued in to the thoughts and remarks your customers may be sharing about your company online?


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Skyrocket Your Social Media

June 11, 2012

A new teleseminar from two marketing experts will be offered this week for contractors seeking ways to make their social media efforts worthwhile and successful.


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Social Smack Talk Threatens Businesses

April 26, 2012

Free speech is back on the chopping block, and the outcomes of recent incidents may have an effect on the social aspect of your business. 


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Connecting with Generation Y

April 17, 2012

Generation Y is becoming a buying force to be reckoned with, and you  need to make sure you're connection with how they make their purchasing decisions.


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Small Business and Social Media

March 28, 2011
Consumers are on social media - are you? Social media is an important part of your marketing plan. You can start conversations, answer questions, share testimonials, and deal directly with customer service issues.
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Contractors Marketing With YouTube

March 14, 2011
It only takes a visionary imagination and an inexpensive hand-held video camera to become a YouTube sensation. While videos on YouTube can become overnight hits with good marketing and originality, some businesses are choosing to market themselves by posting videos both on YouTube and on their own websites.
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2013 ACCA Conference & IE3 Expo

Photos from the 2013 ACCA Conference & IE3 Expo in Orlando, Fla.

Podcasts

Selling Zoning is Easier Than You Might Think

This overview of the benefits of zoning includes tips for selling to consumers and businesses. Tom Jackson discusses options for new construction and retrofit, as well as some ways a residential contractor can get into the light commercial business with zoning products. Speaker: Tom Jackson, CEO, Jackson Systems
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