September is Shameless Self-Promotion Month. Now, I don't actually think that you should shamelessly promote your company this or any other month, but it might be a good time to take a look at your marketing and promotion plan.

There’s a lot riding on a website that’s working for a business. It has to convey brand and professionalism, communicate the right message, and engage visitors. Every detail plays a role, from the logo to the text to the design and functionality.

Many contractors (and big-box stores) try to grab customers’ attention by advertising the ubiquitous $29 tune-up. So is the $29 tune-up an effective marketing tool that can be used to beef up the customer base? Or is it a pernicious practice that lowers the bar for the HVAC industry? It all depends on your outlook.

To aid contractors seeking to enter the IAQ market, manufacturers offer a full array of tools to assist in the marketing and selling of products and systems to the homeowner during replacement sales, service calls, and scheduled maintenance visits. This guide provides a sampling of the resource materials and assistance available.

Uponor North America named Charlie Harte as general manager of Canada. Harte will be responsible for sales and marketing leadership of the Uponor Canadian business.

There are many ways that HVAC contractors can market high-end furnaces to consumers, either by emphasizing the quality and uniqueness behind the name brand or by pointing out the many high-tech features that homeowners hear so much about.

Do you want to know which marketing techniques are working to generate leads now? You might be surprised to find out that the Internet has not taken over the world, yet.

What is the worst bad business assumption? Assuming word-of-mouth advertising is the best form of marketing.

What type of deal is best to offer in a marketing campaign? Is it best to offer free or discounted products? A prize offer? Or is it best just to explain the features or benefits of the equipment you sell or services you offer?

Rheem has announced that Joseph A. Fristik has been appointed corporate vice president, national accounts and marketing.

On Demand Last years’ online Next Level Contractor event was a complete sellout, and this year’s is even hotter! The Internet Marketing Battle Plan focuses on giving you MAXIMUM ONLINE FIREPOWER. There has never been an event like this just for contractors.

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