No matter how hard you try, some people just can’t be satisfied. What if you could go back in time and hear from other businesses in your town about this specific consumer? With that information at hand, you might say thanks, but no thanks, when that customer rings your phone.
Attending industry-specific tradeshows and events, such as AHR, is of huge value for not just women, but all industry professionals. Attending industry events can help contractors and engineers stay up to date on the latest cutting-edge equipment and perhaps give them an advantage over their competitors.
Let’s be honest, white males make up a pretty good chunk of this industry. The problem is white males only make up about 31 percent of the U.S. population. This industry needs to have an outreach beyond these demographics if it hopes to flourish in the future.
Staying involved in the rulemaking process is going to be more important in 2016 than it has ever been before, and ensuring the HVACR industry’s interests are represented will help ensure new standards are developed fairly and properly.
If one renewable energy gets its tax credit extended, they all should. Let the customers decide what works for them. If you are selling geothermal products, it might be a good time to contact your representatives.
May I suggest you take a few minutes this week and put pen to paper. Transforming your company from just another heating and cooling option to the top-of-mind choice may be just a few carefully selected words away.