Opinions

Opinions Blog
Editorials from The NEWS editors.

Letters From Our Readers: Nov. 5, 2012

November 5, 2012
These comments are concerning Joanna Turpin’s article “Regulations Burden Contractors,” Oct. 15, 2012, on the costs to small businesses to comply with government regulations.


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Taking Knowledge Home From Industry Events

November 5, 2012
September and October are always busy traveling months for those of us in the HVAC trade press. It makes sense as most associations hold their meetings during these months to get the highest attendance since this is typically one of HVAC’s shoulder seasons.


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Letters From Our Readers: Oct. 29, 2012

October 29, 2012
This letter is in response to Pat Rucker’s letter in the Sept. 3, 2012 issue concerning the NBC air conditioning contractor sting.


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Get Out and Vote

October 29, 2012
I heard a very discouraging report the other day. It said that in this particular community, less than one-half of the eligible voters had registered to vote. The day I heard the report was the last chance for potential voters to register for the upcoming election. And this is in a presidential election year.


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Letters From Our Readers: Oct. 22, 2012

October 22, 2012
Setting the record straight on BPI.


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The ‘Make Do’ Phenomenon

October 22, 2012
The residential end of the HVAC industry used to operate under the premise that it was weather driven. If we had a hot early summer, then it would be “Katy, bar the door” on sales of new central air conditioning systems. Well, we just had a hot early summer and what happened? Not much.


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Survey Says ...

October 15, 2012
September Online Poll: What technology do you use for business purposes?


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Use Every Tool at Your Disposal

October 15, 2012
There are a lot of new and innovative ways for contractors to connect with manufacturers, distributors, and — most importantly — their customers. However, sometimes a face-to-face, well-planned meeting is still the right tool for the job.


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Transform Yourself into a Social Media Superstar

October 8, 2012
Although there is no exact formula for social media stardom, it is important that contractors remember to balance the promotional side of their business with the personal side.


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This overview of the benefits of zoning includes tips for selling to consumers and businesses. Tom Jackson discusses options for new construction and retrofit, as well as some ways a residential contractor can get into the light commercial business with zoning products. Speaker: Tom Jackson, CEO, Jackson Systems
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