Opinions

Opinions Blog
Editorials from The NEWS editors.

Advice worth following: 'Sell the sizzle, not the steak'

May 10, 2000
You’re now providing added comfort to the customer, which they can buy or not buy.
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The best way to reduce employee turnover? Listen!

May 9, 2000
I am seeing a major difference between the ones who have low employee turnover and the ones who have a high employee turnover.
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Sponsoring a refugee could mean a lot for your business

May 9, 2000
I always enjoy visiting one site in particular, the “official Web site” of the Grand Forks Herald (www. gfherald.com).
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Subscribe and you may walk away with a projection TV

May 9, 2000
The International Air-Conditioning, Heating, Refrigeration (IAHR) Exposition is just around the corner.
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Go ahead economists, make me laugh

May 8, 2000
We offer “Economic Out-look: A Slight Downslide” on page 4, which highlights the views of several economists presented at the Construction Forecast Con-ference put on by the National Association of Home Builders (NAHB).
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Measuring the success of work seekers, case histories, et al

May 8, 2000
Measuring is probably the most critical element of a successful marketing or advertising campaign.
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The skinny on the fatter News

May 3, 2000
The News' has an overall redesign, and this means both graphically and editorially.
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A well-deserved feather for their cap

May 3, 2000
I had to make two stops at the winners of our “Best Contractor to Work For” contest.
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'Seasonal' treatment leaves much to be desired

May 3, 2000
Think about how you treat your customers when they have an emergency no-heat or no-a/c situation.
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What's that pile building up in my 'In Box'?

May 3, 2000
In this recently announced program, graduating vo-tech students who are looking for careers as field installers or service techs are encouraged to send in a brief work-wanted ad to The News.
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