Michael Senter recalls that morning all too vividly. It’s noticeable in his voice and his eyes. The CEO of ABCO Refrigeration remembers watching the horror unfold before him while standing outside his company’s Long Island City headquarters, located in Queens, just across the East River from midtown Manhattan.
The best book I have ever read on the subject of advertising has a title that’s brief and to the point — How to Advertise. Originally published in 1976, the book is a slim volume and a quick read, but each chapter is filled with concise, numbered points that provide solid nuggets of information on how to produce the best ads.
How many times have you had a great story to tell, yet there was no one to listen to it? You know the kind — when you are lying in your bed, unable to sleep because you’ve just come up with a great idea.
SEPTEMBER 13 HVAC Refrigerant Transition And Recovery Certification (CFC) Testing International Service Leadership Milledgeville, GA 706-485-8775 16-17 Service Management Training National Training Seminars (NTS) New York, NY 866-878-7246 16-19 Foundations
In these times of economic insecurity, the term “return on investment” can sometimes get down to a matter of immediate dollars and cents. But the HVACR industry may need to step back for a bit of broader perspective.
President George W. Bush presented an upbeat message on the firm foundation of the U.S. economy at his Economic Forum at Baylor University in Waco, TX. On the same day, however, the Federal Reserve noted some weakness in the economy.
I’m a sucker for good ideas. A recent visit with members of the AirTime 500 HVACR contractor group inspired me to think of ideas that might help some contractors gain a marketing edge over their competitors.