Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Show Your Key Employees Appreciation

By Butch Welsch
One Comment
We here in the Midwest are just finishing up one of the hottest summers we can remember. We actually finally had some 100°F days again. If you are like many of us, you have reduced your staff in the last couple of years to help you through the serious economic downturn.
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Keeping E-Mail Relevant

By Lorraine Ball
No Comments
With all the emphasis on social media these days, it is easy to assume we have moved well past e-mail, but that is not the case. For certain types of communication to your customers and prospects, e-mail is still an incredibly effective tool.
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Contractor Licensing Gets a Bad Rap

By Butch Welsch
2 Comments
Is contractor licensing a good thing for the public or just a restriction on the number of contractors? When I started writing for this publication about 10 years ago, I agreed to leave the political subjects to the real writers.
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Customer Service During the Busy Season

By Butch Welsch
No Comments
Well, it’s that time of year again. Thank heaven! The phones are ringing with customers wanting service and with leads for replacement systems. These are the times we look forward to all year.
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Give Employees Real Life Training

By Butch Welsch
2 Comments
Each one of us contractors realizes the need for training. Some of us do it more than others. Almost everyone provides some type of technician training for their service technicians and installers.
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Market, Media, and Message

By Lorraine Ball
No Comments
After more than 30 years in sales and marketing roles, I still struggle when someone asks me what is marketing? It is easier to explain what it is by looking at what it isn’t.
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Bosses Go Undercover

By Butch Welsch
One Comment
I’m not really much of a fan of reality show television, but I must admit that the title and concept of “Undercover Boss” intrigued me. If you haven’t seen it, this new show premiered right after the Super Bowl.
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Points of Growth That Can Put You Out of Business

By Tom Grandy
No Comments
One of the most misunderstood terms in the entire trades industry is the word “growth.” The problem lies in the fact that most business owners mentally see a direct relationship between growth and profitability.
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Accountant Can't Run Business

By Tom Grandy
No Comments
What should we charge per hour? How should my financial statement be set up? Why does my P&L show a profit but there is no money in my checkbook? What do we need to do to increase profitability?
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The 10 Biggest Marketing Mistakes to Avoid in 2010

By Adams Hudson
One Comment
It seems I remember the current president promising changes. We sure got ’em. Everything’s changed, and if you don’t like the way things are now, just give it a few minutes.
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