Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Hudroom: Change Is in the Hands of the Willing

May 4, 2009
I just returned from a marketing seminar for a multistate distributor. Their message was “Change what you’re doing to change the results you’re getting,” which resonated.
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HudRoom: Sears, Gears, and Tears

April 28, 2009
It seemed like a good idea to get new tools. I mean, it was Saturday, there were a ton of specials going on. Earlier that day, I’d taken one of my old cars to my favorite shop for a little transaxle leak
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HudRoom: The Worst Customer Service, Ever

April 14, 2009
For the fifth year in a row, "Fast Food" categories scored the worst among U.S. companies for customer service. Definitions from compilers varied from "rude and indifferent" to "inaccurate, unthankful."
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HudRoom: Marketing Research Most HVACers Miss

March 13, 2009
You don’t see Viagra ads during The Tyra Banks Show, but you do see anti-depressants advertised during the Nightly News. As far as timing, Viagra ads perk up (so to speak) just before Valentine’s Day, and Claritin ads hit as allergy season ramps up.
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HudRoom: Reporting Some Optimism

March 4, 2009
Incredible. Just got back from the ACCA National Conference; crowds were LARGER this year than last, very little moaning about “you know what.”
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HudRoom: Give Me Some Government Money

February 26, 2009
Stimulation, now in progress. Not sure about any of you, but I don’t think any stimulus checks are coming my way.
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HudRoom: Approaching Problems Differently

February 23, 2009
Whoo boy, changes everywhere. After my last speaking gig - which are always fun while being nearly permanently exhausting - I reflected on the variety of questions and personalities and found something very interesting.
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HudRoom: Adams Hudson Joins NEWS Team

February 12, 2009
OK, the word is out. I'm uncaged, unplugged, and ready to unleash HVAC marketing weaponry for all NEWS readers.
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