Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.
August 27, 2009
I offend anyone who’s built their business around the art of cold calling, I
will say that cold calling is a valuable part of selling and should never be
overlooked. Read More
August 19, 2009
One of the advantages of being in the business
for a number of years is learning from your mistakes. Hopefully, this
self-evaluation of a contractor will help encourage others of you to not make
the same mistake repeatedly as I seem to have done. Read More
August 13, 2009
E-mail has turned into the digital telemarketer during dinner. It’s too much, too often, and - in my lowly estimation - too cheap. I wish they’d charge for it so the spammers, slammers, and scammers could just go bother someone else.
July 1, 2009
From my office window, I see sweating people.
They are not engaged in manual labor, nor using a Thigh Master; they are in
fact, just standing there. I’m no meteorologist, but in Alabama, this signals
summer. Read More
June 15, 2009
My fearless editor, Mike Murphy, who shall
remain nameless, wrote an editorial about the tax credit stimulus package for
energy savings. He felt that the ARRA program was fairly difficult to obtain
compliance for the credits.Read More
June 1, 2009
Twitter and other social media sites are indeed
the rage. Facebook, with a mere 200 million users, is hardly a kiddies’
playground anymore. LinkedIn is “the”
social hangout for commercial connections. With myriad other discussion groups,
subgroups, and topical hotspots for micro-niching, how’s a marketer to make it
May 18, 2009
What events are you planning to attend for the rest of 2009? What would make you want to attend a training event? What would make you stay home?
May 4, 2009
I just returned from a marketing seminar for a multistate distributor. Their message was “Change what you’re doing to change the results you’re getting,” which resonated.
April 28, 2009
It seemed like a good idea to get new tools. I
mean, it was Saturday, there were a ton of specials going on. Earlier that day,
I’d taken one of my old cars to my favorite shop for a little transaxle leakRead More
April 14, 2009
the fifth year in a row, "Fast Food" categories scored the worst
among U.S. companies for customer service. Definitions from compilers varied
from "rude and indifferent" to "inaccurate, unthankful." Read More