Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

The Art of Not Cold Calling

August 27, 2009
Before I offend anyone who’s built their business around the art of cold calling, I will say that cold calling is a valuable part of selling and should never be overlooked.
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Learn From Your Mistakes

August 19, 2009
One of the advantages of being in the business for a number of years is learning from your mistakes. Hopefully, this self-evaluation of a contractor will help encourage others of you to not make the same mistake repeatedly as I seem to have done.
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HudRoom: The Great E-mail Backlash

August 13, 2009
E-mail has turned into the digital telemarketer during dinner. It’s too much, too often, and - in my lowly estimation - too cheap. I wish they’d charge for it so the spammers, slammers, and scammers could just go bother someone else.
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HudRoom: Marketing by the Boatload

July 1, 2009
From my office window, I see sweating people. They are not engaged in manual labor, nor using a Thigh Master; they are in fact, just standing there. I’m no meteorologist, but in Alabama, this signals summer.
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HudRoom: How to Sell the Tax Credits, Starting Now

June 15, 2009
My fearless editor, Mike Murphy, who shall remain nameless, wrote an editorial about the tax credit stimulus package for energy savings. He felt that the ARRA program was fairly difficult to obtain compliance for the credits.
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HudRoom: Why I Hate Twitter

June 1, 2009
Twitter and other social media sites are indeed the rage. Facebook, with a mere 200 million users, is hardly a kiddies’ playground anymore. LinkedIn is “the” social hangout for commercial connections. With myriad other discussion groups, subgroups, and topical hotspots for micro-niching, how’s a marketer to make it anymore?
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HudRoom: What Events Are Worth Attending?

May 18, 2009
What events are you planning to attend for the rest of 2009? What would make you want to attend a training event? What would make you stay home?
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Hudroom: Change Is in the Hands of the Willing

May 4, 2009
I just returned from a marketing seminar for a multistate distributor. Their message was “Change what you’re doing to change the results you’re getting,” which resonated.
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HudRoom: Sears, Gears, and Tears

April 28, 2009
It seemed like a good idea to get new tools. I mean, it was Saturday, there were a ton of specials going on. Earlier that day, I’d taken one of my old cars to my favorite shop for a little transaxle leak
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HudRoom: The Worst Customer Service, Ever

April 14, 2009
For the fifth year in a row, "Fast Food" categories scored the worst among U.S. companies for customer service. Definitions from compilers varied from "rude and indifferent" to "inaccurate, unthankful."
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2013 ACCA Conference & IE3 Expo

Photos from the 2013 ACCA Conference & IE3 Expo in Orlando, Fla.

Podcasts

Selling Zoning is Easier Than You Might Think

This overview of the benefits of zoning includes tips for selling to consumers and businesses. Tom Jackson discusses options for new construction and retrofit, as well as some ways a residential contractor can get into the light commercial business with zoning products. Speaker: Tom Jackson, CEO, Jackson Systems
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