The key to advertising online is to first figure out where your audience is gathered online and then target those channels. Yet there are still two forms of Internet advertising that are very important for business.
Whether it’s air conditioning, plumbing, or any other service, all home service providers want to be listed first when it comes to search engines. Here are some basic tips to ensure that your marketing campaigns are not only getting your company discovered, but are driving the right customers to your website as well.
Last week Ecobee Inc. announced that its new smart thermostat, the Ecobee3, will be sold at Apple Stores in the United States. This is the first Ecobee thermostat sold by Apple that is HomeKit enabled.
It used to be that when people wanted to hire an HVAC professional they opened the phonebook and scanned the Yellow Pages for that heating and cooling company they’d seen advertised in a commercial, the newspaper, or on a billboard. Today it’s a totally different ball game.
The process of obtaining contract bonds for the first time can be confusing, while mistakes or misunderstandings can lead to serious problems. That’s why it’s vital to ensure you and your contracting firm have a solid grasp of all of the ins and outs of the process before you get started.
Restaurants waste massive amounts of energy. Around 80 percent of all appliance energy use in restaurants is wasted due to inefficient equipment. If you’re contracted to maintain equipment at a restaurant, you have a role to play in keeping the restaurant operational. You also have a role to play in its energy efficiency.
The Energy Efficiency Improvement Act of 2015 aims to promote benchmarking and public disclosure of energy usage for buildings. While it is presently unclear if or how the disclosure of energy usage for buildings will be accessible to the public, the HVAC industry could greatly benefit from such legislation if that is indeed the case.
While the total construction market in the United States has grown at a modest compound annual growth rate (CAGR) of 2.4 percent from 2012 to 2014, IHS found in its recent report titled the World Market for HVAC Equipment that 65.2 percent of total HVAC units sold into nonresidential buildings were retrofit sales.