Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

How to Get HVAC Jobs Consistently

June 26, 2012

Stop worrying about slow seasons and integrate your marketing to generate revenue year-round.

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Skyrocket Your Social Media

June 11, 2012

A new teleseminar from two marketing experts will be offered this week for contractors seeking ways to make their social media efforts worthwhile and successful.

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How to Successfully Bid a New Project

May 4, 2012

It’s tempting to hide behind your smartphone and tablet, trying to squeeze more work out of your day. Don’t do it when you are working on acquiring a new project. The estimating process is your prime opportunity to build a relationship with a prospective client.

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The Next Generation

April 18, 2012

Despite what all the naysayers claim about the up-and-coming generation of young people, I still find good people with solid character. And it is up to us as the owners and managers in the HVAC industry to train and mentor them to join and stay in our industry.

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How to Sell to Customers Who Bargain: A Lesson in Cross-Cultural Selling

October 4, 2011
There are natural systems in our American society that we just follow. We stop at red lights, go at green lights, and we certainly don't negotiate prices at the local food store. But what if you were born and raised in India, or China, or another country where bargaining was an everyday tool for feeding your family?
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How to Get a Job in HVAC, Part 3

September 27, 2011
Becoming a familiar face will enable you to land that first job.
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How to Get a Job in HVAC, Part 2

September 20, 2011
Taking the right first steps and doing the right research will get you closer to landing that first job.
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How to Get a Job in HVAC, Part 1

September 13, 2011
This series will provide the basic steps for how to get that first entry-level job in HVAC -- and job search success for any student who actually followed through with the advice given has been very impressive.
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A Well-Deserved Shout-out for America's Tradesmen

September 9, 2011
There’s a day to honor administrative assistants, a day to recognize bosses, and even a day to champion teachers. But what about those folks who show up when the toilet is overflowing, or the a/c quit?

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Helping Service Technicians With Lead Generation

July 14, 2011
To help service technicians with lead generation, I make it a habit of riding along with them on heating service calls in the winter, plumbing service calls all year long, and air-conditioning calls in the summer. My service technicians have become experts in the fine art of replacement lead generation when dealing with heating or air-conditioning issues.
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