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Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Yes, Pay Per Click Does Work for HVAC Pros

And Why It Didn’t Work for You

Pay per click (PPC) is a pretty complicated system. No way around it. That’s why I’ve written this three-part series to help you understand how to navigate Google AdWords and turn PPC into a valuable marketing option for your HVAC business.


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Pros and Cons of Using PVC Pipes on Your HVAC Projects

PVC is hailed as a wonder material, and in many ways it is. However, the possibilities are not endless. PVC has its limits, especially in HVAC applications. PVC sometimes makes sense for heating and cooling applications — other times, it doesn’t.


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How to Keep Employees Honest with Fleet Tracking

Fleet tracking gives your HVAC contracting business the ability to see exactly where your drivers are, whenever you need to. Here are four ways fleet tracking can help you keep your drivers honest and accountable.


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Opportunity Knocks for Companies Working in the UK with the Green Deal

One UK government response to concerns about energy efficiency and spiralling costs is the Green Deal scheme, launched last year in a bid to encourage more people to invest in energy-saving improvements in homes and workplaces.


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Simple Steps to Improve Your Customer Service

There’s more to running a successful HVAC company than knowing how to repair, install, and maintain heating and cooling equipment. Even if you employ the most talented technicians you can find, failing to make customer service a top priority will hold you back.


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The HVAC Professional’s Recipe for More Spring Sales

Mix a direct mail campaign with automatic Google follow-up and leads will flow seamlessly from one to the other. The key is using DirectMail2.0.


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Grow Your Online Visibility through Directory Management

Almost half the people in the United States use online directories to find businesses before purchasing local goods or services, according to research by BIA/Kelsey. Therefore, the importance of local search engine optimization (SEO) is growing for HVAC contractors.


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The Tax Planning Tool for Successful Businesses

Running a successful business is fantastic. However, with success come other issues like how to manage taxes, one’s income, etc. Many are aware of “qualified plans” or programs like 401(k) and defined benefit plans. But there are, I’ve found, many misconceptions about qualified plans.


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Increasing Repeat Business in a Few Simple Steps

Any good business owner knows the value of repeat business. The cost of generating additional business from existing customers is generally far lower than acquiring new customers, meaning a better return on investment for your efforts.


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How to Create a HVAC Internet Marketing Program that Works

The way people shop for heating and air conditioning services is rapidly changing. Shopping for goods and services is now predominantly done on the Internet. The better the search engine optimization (SEO) or use of keywords on a site the higher Google will list the site on the search results page.


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NEWSMakers: Chris Mathis

Chris Mathis, president of Mathis Consulting Co. and vice chair of ASHRAE’s residential ad hoc committee, talks about ASHRAE’s exploration into the residential market. Posted on Oct. 17.

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