Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

6 Tips to Give HVAC Contractors a Leg Up

HVAC contractors face some of the same difficulties all contractors face: working for frequently frustrated and uncooperative customers. To overcome this you need to do many things, namely, understand your customers, have transparent pricing, get a contractor license bond, and embrace technology.


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Going ESOP: Why One HVAC Rep Firm Is Glad It Did

Many professional sales agents dream of owning their own business. At James M. Pleasants Company Inc. (JMP), the sales agents do own their own business — as do the vast majority of other JMP employees. JMP, one of the largest HVAC sales representatives in the Southeast, operates under an Employee Stock Ownership Plan (ESOP).


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Wish Your Clients Paid Faster?

Despite your best efforts, your business’s financial health is largely determined by the amount of customers who pay for your work on time. Here are few simple tips that HVAC contractors with any size business can use to incentivize clients to pay faster. 


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Are You Ready to Know Your Customers?

It’s time to get serious about understanding your customers on a behavioral rather than transactional level. The big retailers are armed with algorithms that enable them to predict our purchase patterns, lifestyle interests, habits, and financial positions. Small businesses don’t. But that shouldn’t stop us.


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NEWSMakers: John Lanier

John Lanier of North American Technician Excellence (NATE) stops by the NEWS’ booth at the AHR Expo to discuss NATE’s presence at the show, what’s coming up in 2015, and much more. Posted on Feb. 20.

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