It’s no secret that technology continues to change our lifestyles year after year. However, staying ahead of the curve when it comes to these changes seems like a tall order for many HVAC contractors. In order to reach today’s consumer, you have to understand the way their viewing habits and entertainment preferences have evolved.
A Customer Relationship Manager (CRM) is a type of software tool that companies use to manage and analyze customer interactions throughout the customer buying cycle, with the goal of improving business relationships with customers. A sales CRM takes this to the next level by driving sales related activities and keeping the sales team accountable to a defined sales process.
As an HVAC contractor, using social media to grow your business can seem like a daunting task. How could heating and air conditioning possibly make an impact in the world of funny animal videos, pictures of colorful coffee drinks, and memes? Well, it turns out that social media marketing is one of the most effective ways to interact with and learn about your customer base. Here are five tips to drive social media engagement for your company.
Even without the administration passing much new legislation concerning contractors, there are already a number of HVAC regulations that contractors need to keep in mind this year. Some have already went into effect while others will be rolling out soon.
On June 1, President Donald Trump followed through on his campaign promise to pull the U.S. out of the Paris Climate Accord, an international agreement struck last year that calls for long-term worldwide actions to cut carbon emissions and reduce the threat of climate change.
While proper ventilation can sell itself for those who suffer from allergies, it can be a more difficult sell to the rest of the population. Many homeowners are more concerned with ensuring their HVAC system is keeping a consistent temperature than maintaining indoor air quality (IAQ). But, in recent years, more and more studies are linking health issues with indoor air pollution. By making homeowners aware of these results, you can help them make an informed decisions for proper ventilation and air quality improvements.
Not only do temperature controlled self-storage units offer an extra luxury for their tenants, but it also puts more money in the business owner's pocket since they can charge higher rent. This brings great news to HVAC contractors who, in the midst of a growing economy, are eager to conduct as much business as possible.
It’s time for e-commerce and HVAC to evolve beyond selling boxes of product without the knowledge and experience for true customer service. Some sites are starting to develop relationships with contractors. It’s a great first step, but we must still be cautious. Some of these outlets are still allowing the customer to pick any equipment they want, ignoring improper AHRI matchups and causing warranty issues for the customer and the contractor. It’s up to us to hold these sites accountable and move toward a standard that both customers and contractors can trust and recommend.