Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

Building a Business Relationship with an Ad Agency

By Mike Hart
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I have seen how a marketing agency can lead companies to success and help increase sales year after year. Here are a few tips on how your company can benefit from utilizing an experienced full-service marketing agency.


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Pay Per Click for HVAC Pros - Part 3

Navigating AdWords’ Targeting Settings
By Joy Gendusa
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I’ve heard from a number of HVAC professionals that they would love to understand how to navigate AdWords and make pay per click (PPC) a valuable marketing option for them, so this is the last article in a three-part series where I break it down for you and show you how to do that.


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HFCs Enable 83 Percent Reduction in Greenhouse Gas Emissions

By Rajiv Banavali and William F. Walter
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Hydrochlorofluorcarbons, or HFCs, have enabled an 83 percent reduction in U.S. direct greenhouse gas emissions since 1990 as a substitute for ozone depleting substances that were also very potent contributors to climate change.


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It’s Time to Interview a Duct Cleaner

By Kevin Van Tiem
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Maybe we’re just now starting to recognize duct cleaning companies on the road, at networking events, and even at our customer’s homes. Partnering with the right duct cleaning company can lead to a new avenue of financial growth and brand recognition.


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Pay Per Click for HVAC Pros - Part 2

Five Tips to Lower Your Cost Per Click
By Joy Gendusa
One Comment

I’ve heard from a number of HVAC professionals that they would love to understand how to navigate AdWords and make pay per click (PPC) a valuable marketing option for them, so this is the second article in a three-part series where I break it down for you and show you how to do that.


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A Case Study on Innovative Fleet Management, Using QR Codes

By Dan Belanger
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I really don’t care who developed the QR code or the specifics of how it’s constructed, but I do care about what it can do for us in both our personal and business lives. Being able to look past the technology, and imagine the use, is the key to using it to the fullest.


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Yes, Pay Per Click Does Work for HVAC Pros

And Why It Didn’t Work for You
By Joy Gendusa
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Pay per click (PPC) is a pretty complicated system. No way around it. That’s why I’ve written this three-part series to help you understand how to navigate Google AdWords and turn PPC into a valuable marketing option for your HVAC business.


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Pros and Cons of Using PVC Pipes on Your HVAC Projects

By Amanda Hill
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PVC is hailed as a wonder material, and in many ways it is. However, the possibilities are not endless. PVC has its limits, especially in HVAC applications. PVC sometimes makes sense for heating and cooling applications — other times, it doesn’t.


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How to Keep Employees Honest with Fleet Tracking

By Robert J. Hall
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Fleet tracking gives your HVAC contracting business the ability to see exactly where your drivers are, whenever you need to. Here are four ways fleet tracking can help you keep your drivers honest and accountable.


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Opportunity Knocks for Companies Working in the UK with the Green Deal

By Paul Joyner
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One UK government response to concerns about energy efficiency and spiralling costs is the Green Deal scheme, launched last year in a bid to encourage more people to invest in energy-saving improvements in homes and workplaces.


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