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Guest Blog

Guest Blog
Here's the place for you to provide your commentary. Our Guest Blog invites all those in the HVACR industry to participate and converse with readers of The NEWS.

You Don’t Know That Much About Your Customers…But You’d Better Start

It’s high time for small business owners to begin seriously holding themselves accountable for a new type of measurement: How much do you really know about your customers’ behaviors and buying patterns? If you omitted “lead source” and “ticket price” from your answer what would be left? Odds are not that much.


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Benefits of Alternative Financing for HVAC Companies

For years, the main way small businesses obtained financing would be to go through a bank. But now? Ever since the recession, banks are now more cautious than ever about lending to small businesses. An option is alternative financing.


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Legal Does Not Mean Safe

It happened again just last week. I was at a social event in my Colorado Springs home town, meeting new people and the topic of legalized marijuana came up quickly. 


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Top A/C Hacks to Save Money

While September can be slightly cooler, it’s often when a/c systems stop working. The relentless heat of July and August takes a toll on a/c equipment new and old. But consumers can hack their a/c bills to save money throughout September and into the cold months ahead.


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Building a Business Relationship with an Ad Agency

I have seen how a marketing agency can lead companies to success and help increase sales year after year. Here are a few tips on how your company can benefit from utilizing an experienced full-service marketing agency.


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Pay Per Click for HVAC Pros - Part 3

Navigating AdWords’ Targeting Settings

I’ve heard from a number of HVAC professionals that they would love to understand how to navigate AdWords and make pay per click (PPC) a valuable marketing option for them, so this is the last article in a three-part series where I break it down for you and show you how to do that.


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HFCs Enable 83 Percent Reduction in Greenhouse Gas Emissions

Hydrochlorofluorcarbons, or HFCs, have enabled an 83 percent reduction in U.S. direct greenhouse gas emissions since 1990 as a substitute for ozone depleting substances that were also very potent contributors to climate change.


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It’s Time to Interview a Duct Cleaner

Maybe we’re just now starting to recognize duct cleaning companies on the road, at networking events, and even at our customer’s homes. Partnering with the right duct cleaning company can lead to a new avenue of financial growth and brand recognition.


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Pay Per Click for HVAC Pros - Part 2

Five Tips to Lower Your Cost Per Click

I’ve heard from a number of HVAC professionals that they would love to understand how to navigate AdWords and make pay per click (PPC) a valuable marketing option for them, so this is the second article in a three-part series where I break it down for you and show you how to do that.


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A Case Study on Innovative Fleet Management, Using QR Codes

I really don’t care who developed the QR code or the specifics of how it’s constructed, but I do care about what it can do for us in both our personal and business lives. Being able to look past the technology, and imagine the use, is the key to using it to the fullest.


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2014 SMACNA Annual Convention

Views from the 2014 SMACNA Annual Convention in San Antonio.

Podcasts

NEWSMakers: Chris Mathis

Chris Mathis, president of Mathis Consulting Co. and vice chair of ASHRAE’s residential ad hoc committee, talks about ASHRAE’s exploration into the residential market. Posted on Oct. 17.

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EFFICIENCY STANDARDS

DOE has denied AHRI’s petition for reconsideration of walk-in standards. Is it getting harder to reach consensus on efficiency standards?
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