Editors Blog

Editors Blog
The editors of The NEWS have something to say... and we want to hear back from you! Here's our take on the news of the day. What's yours?

I Think... Commercial Marketers Overlook Contractor

February 18, 2008
I’ve heard the argument hundreds of times from companies in the commercial HVACR market, “We are spending most of our marketing and advertising dollars to convince the engineer to ‘spec’ our products.” Let’s walk that through the marketing spectrum.
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Skaer-Tactics: Headlines You Will Not Read Here in ‘08

February 18, 2008
I should have given these to you earlier. However, here are just a few of the headlines you will not see in The NEWS this year.
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Murphy's Law: Hat Off to Boys of Geo

February 14, 2008
Having worked for a prominent geothermal manufacturer while competing with Earth Linked Technologies (formerly ECR Technologies), here is a tip of the hat to the boys in Lakeland, Fla. I spent part of a day at the company’s annual sales meeting.
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Taking Care of Business: Time To Get REALLY MAD About CO

February 13, 2008
The news is so commonplace that even I sometimes take it for granted. I’m talking about daily stories of people dying or being sickened by carbon monoxide (CO) poisoning. I get my daily Google Alerts off the Internet and it would surprise me if a day didn’t go by where someone was killed or injured by CO poisoning.
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Skaer-Tactics: New Word for Today: Retro-commissioning

February 5, 2008
While at the 2008 Air-Conditioning, Heating, Refrigerating Exposition, I was invited to visit the booth of the National Environmental Balancing Bureau (NEEB). It had some information to pass along.
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Taking Care of Business: Pass the Hat for Starbucks

February 1, 2008
Yes, the end of the world is near. Forget about the high unemployment rates, slowdown in new home construction, and high foreclosure rates. That’s peanuts compared to the recent woeful news from the economic battlefront.
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I Think... I like the Big Apple

January 31, 2008
If you are one of the 30,000-plus industry people that made their way to the Jacob Javits Center in Manhattan last week, you probably had the same reaction that I did. Even though I am not used to $6 cups of coffee or tipping cabbies 20 percent to avoid a cold stare, I’ve gotta say my experience in New York was pretty darn good.
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Taking Care of Business: Changing Mindsets, Not Equipment?

January 28, 2008
There seems to be dangerous thinking pervading some casual conversations around our country. People are always talking about how to increase efficiency will reducing costs of HVAC equipment. That’s a given. But they are also talking about the importance of “going green,” too.
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Murphy's Law: As Beautiful as a Tree

January 28, 2008
Everyone seems intent on comparing the saving of building more efficient cars, of building more efficient toasters, of building more efficient heat pumps, and yes, the more efficient use of anything to - saving trees.
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Skaer-Tactics: How was Your NYC Experience?

January 25, 2008
For those who attended the 2008 International Air-Conditioning, Heating, Refrigerating Exposition in New York City Jan. 22-24, I want to hear from you. What did you think of the three-day walkfest at the Jacob Javits Convention Center?
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