Editors Blog

Editors Blog
The editors of The NEWS have something to say... and we want to hear back from you! Here's our take on the news of the day. What's yours?

Murphy's Law: Little Green Steps

May 26, 2008
Reading the PHCC spring newsletter I found some interesting information the Federal Bureau of Labor Statistics had gathered: from 2004 to 2014, demand for HVACR mechanics and installers will blossom 27 percent.
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Skaer-Tactics: It's Here, $ad to $ay

May 21, 2008
OK, so we were a little off. Almost exactly a year ago (June 4, 2007, to be exact), The NEWS had this headline on page 1: “Gas Prices Predicted to Hit $4 per Gallon.”
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I Think... We Need to Sell Relief

May 19, 2008
The industry touts air filtering and purifying systems that get rid of a bunch of bad stuff. But I don’t think you can be successful focusing on the bad. What we are really selling in this industry is relief.
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Taking Care of Business: I'll Take One of Those $300 A/C T-Shirts

May 19, 2008
The racecar drivers got it right. They know how to keep cool. Now if only we could convince our a/c customers that they need to stay cool all of the time, life would be good! Wouldn’t it?
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Murphy's Law: Trading Up

May 16, 2008
You can get a good cup of coffee a lot of places, but how many of you would prefer to go to Starbucks? People don't want just an iPod; they want the iPod Nano.
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Skaer-Tactics: More of Tim Taylor or Ty Pennington?

May 12, 2008
I have said it here before and I will say it here again: Since the average child watches 1,680 minutes of TV per week, we need to get an HVACR-related TV show on the boob tube. The idea here is to capture the attention of young ones to this industry.
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Taking Care of Business: How Important Are Your Graphics?

May 9, 2008
Yes folks, pictures do speak a thousand words. Some need no words to express what is taking place in the photograph. I bet a few pop into your mind right now, especially photographs of historic events. But what about graphics?
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Taking Care of Business: It's Sunny and 72° – Where Are Your Profits?

May 5, 2008
For most people, sunny and 72°F are the perfect weather conditions. But then again, HVACR contractors are not like most people. They prefer temperature extremes and why not?
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Murphy's Law: The Perfect Storm Is Brewing

May 5, 2008
Depending upon your point of view, you might see storm clouds on the horizon or you might see the winds of change. Add to this, four critical dates in your customers’ futures.
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Skaer-Tactics: He is Soon Out in the Real World

May 5, 2008
It seems like just yesterday I presented my boss with a story idea: Why not follow an HVACR student on his way to an associate’s degree? Is it tough? What are some of the obstacles, if any?
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