Editors Blog

Editors Blog
The editors of The NEWS have something to say... and we want to hear back from you! Here's our take on the news of the day. What's yours?

Taking Care of Business: Now Is not a Good Time for Utility Competition

By John R. Hall
2 Comments
Michigan add-on/replacement (AOR) HVACR contractors, like many other contractors across North America, are getting socked from many sides during these trying economic times. Now along comes utility DTE Energy.
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Murphy's Law: Little Green Steps

By Mike Murphy
2 Comments
Reading the PHCC spring newsletter I found some interesting information the Federal Bureau of Labor Statistics had gathered: from 2004 to 2014, demand for HVACR mechanics and installers will blossom 27 percent.
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Skaer-Tactics: It's Here, $ad to $ay

By Mark Skaer
One Comment
OK, so we were a little off. Almost exactly a year ago (June 4, 2007, to be exact), The NEWS had this headline on page 1: “Gas Prices Predicted to Hit $4 per Gallon.”
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I Think... We Need to Sell Relief

By John Conrad
One Comment
The industry touts air filtering and purifying systems that get rid of a bunch of bad stuff. But I don’t think you can be successful focusing on the bad. What we are really selling in this industry is relief.
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Taking Care of Business: I'll Take One of Those $300 A/C T-Shirts

By John R. Hall
No Comments
The racecar drivers got it right. They know how to keep cool. Now if only we could convince our a/c customers that they need to stay cool all of the time, life would be good! Wouldn’t it?
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Murphy's Law: Trading Up

By Mike Murphy
No Comments
You can get a good cup of coffee a lot of places, but how many of you would prefer to go to Starbucks? People don't want just an iPod; they want the iPod Nano.
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Skaer-Tactics: More of Tim Taylor or Ty Pennington?

By Mark Skaer
2 Comments
I have said it here before and I will say it here again: Since the average child watches 1,680 minutes of TV per week, we need to get an HVACR-related TV show on the boob tube. The idea here is to capture the attention of young ones to this industry.
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Taking Care of Business: How Important Are Your Graphics?

By John R. Hall
No Comments
Yes folks, pictures do speak a thousand words. Some need no words to express what is taking place in the photograph. I bet a few pop into your mind right now, especially photographs of historic events. But what about graphics?
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Taking Care of Business: It's Sunny and 72° – Where Are Your Profits?

By John R. Hall
2 Comments
For most people, sunny and 72°F are the perfect weather conditions. But then again, HVACR contractors are not like most people. They prefer temperature extremes and why not?
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Murphy's Law: The Perfect Storm Is Brewing

By Mike Murphy
One Comment
Depending upon your point of view, you might see storm clouds on the horizon or you might see the winds of change. Add to this, four critical dates in your customers’ futures.
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Mini Split Installation

Twin Cities contractor Aabott Ferraro helped retrofit an older St. Paul home.

Podcasts

NEWSMakers: Jeff Nusz

Jeff Nusz, president, Reitmeier HVAC Services, Tualatin, Oregon, joins the program to discuss how he modernized his website and gained new clients and more money because of it. We’ll go through the process of the change and much more.  Posted on Aug. 1.

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2014 July 28

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Prohibiting HFCs

EPA is proposing a rule that would prohibit some HFCs in select refrigeration applications. Do you agree with this move?
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