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Editors Blog

Editors Blog
The editors of The NEWS have something to say... and we want to hear back from you! Here's our take on the news of the day. What's yours?

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Editor's Blog

Celebrate Self-Promotion Month with 3 Top Marketing Tips

September 25, 2012
By Cherie Preville
2 Comments
September is Shameless Self-Promotion Month. Now, I don't actually think that you should shamelessly promote your company this or any other month, but it might be a good time to take a look at your marketing and promotion plan.


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Editor's Blog

Yahoo to Issue Smartphones, Blackberry Excluded

September 19, 2012
By Angela D. Harris
No Comments
Yahoo! CEO, Marissa Mayer, has decided to provide every Yahoo! employee in the United States with a smartphone. Which major brand didn’t make the approved device list? 


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Editor's Blog

Don’t Say Niche When Talking About the Ductless Market

September 18, 2012
By John Conrad
No Comments
Have you turned your back on ductless products? The ductless mini split market has seen a 200 percent growth since 2005 and the commercial multi-split market is up 310 percent. Perhaps it is time you turn around.


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Editor's Blog

Disaster Tips for HVACR Contractors

September 5, 2012
By Angela D. Harris
No Comments
Hurricane Isaac has moved out, but are your technicians ready to handle the situations and stress they may face in repairing and replacing units after a disaster? 


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Editor's Blog

Planning to Make It Through the Fall

August 31, 2012
By Cherie Preville
No Comments
Are you ready to start the heating season? Plan ahead for technician training, maintenance supplies, and customer interactions. 


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Editor's Blog

Regulators Focus on the Rule

August 29, 2012
By John Conrad
No Comments
A minor change in wording by our bureaucratic friends at the DOE means manufacturers, distributors, and dealers in specific regions must start making supply and inventory decisions now. 


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Editor's Blog

Can You Work Around the Competition?

August 24, 2012
By Angela D. Harris
One Comment
Instead of attempting to solve the problem that is your competition, what if there was a way for you to completely remove the competition from the equation?


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Editor's Blog

Has the Ship Truly Sailed on 25C?

August 23, 2012
By Herb Woerpel
No Comments
Did you hear the news? Could it possibly be true? The government is reinstating the beloved 25C tax credit? Well, maybe. But don’t hold your breath.


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Editor's Blog

Can Your Company Compete at an Olympic Level?

August 16, 2012
By Cherie Preville
No Comments
What have we learned from watching hours of top notch Olympians compete? Read to find out how to prepare your business like an Olympian competitor. 


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Editor's Blog

Stung By the Sting

August 10, 2012
By John Conrad
No Comments
My editorial in the July 23 print issue of The NEWS concerning the NBC “Today” Show sting showing dishonest HVAC technicians seems to have hit a nerve, a raw nerve. Is there a solution?


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