Editors Blog

Connecting with Generation Y

April 17, 2012
/ Print / Reprints /
/ Text Size+

As a classic baby boomer, I readily admit I have a hard time understanding the younger generation called millenials or Generation Y (age 17-34). But they can’t be dismissed because there are 1.6 billion of them in the world and by 2017 they will outspend my generation.

Like it or not we must deal with this new generation on their terms if we want to succeed in business. That was abundantly obvious from a research study done by Jason Dorsey of the Center for Generational Kinetics and an organization called Bizarre Voice. I gave my business card to Jason at an AHRI meeting where he was the keynote speaker, and he followed up by sending me info on a new study about millenials and their buying habits.

Here are some highlights: 84 percent depend on user-generated content (UGC) to make major purchase decisions. UGC includes reviews and comments on websites and other forms of social media.

Fifty-one percent say websites have a bigger impact on buying decisions than family and friends. Seventy-three percent believe that other consumers care more than companies do. Twenty-nine percent believe companies want to know what they think.

According to Dorsey, “Millenials reduce risk by looking to see what others have said.”

The lesson to be learned is that social media is here to stay and manufacturers, distributors, and contractors need to make it easy for customers to comment on their website, Facebook and Twitter accounts. Posting customer testimonials on your website and YouTube channel are also a great way to reach this generational audience.

Face it — the millenials just aren’t that into you. They’re more interested in hearing from your customers.

You must login or register in order to post a comment.



Image Galleries

2014 ACI Home Performance Conference

The 2014 ACI National Home Performance Conference & Trade Show was held in Detroit.


NEWSMakers: Michael Willburn

Michael Willburn, president, Infloor Heating Systems, joins the program to discuss his company, radiant heating, industry trends, and whether contractors are becoming more interested in radiant heating. Posted on July 11.

More Podcasts


NEWS 07-21-14 cover

2014 July 21

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Some in the industry are calling for the EPA to halt production of R-22 as of 2015. What do you think?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con