Editors Blog

I Think... This Economic Situation Is Different

December 6, 2007

I have seen and experienced several business cycles in our industry in the last 30 years. None of them have been fun but this time something is different. The residential HVAC market has been sliding for several months, no thanks to the housing market downturn but the industry hasn’t hit the panic button. Unlike other downturns, most companies recognized that the five year honeymoon of record unitary sales couldn’t last forever and have continued to invest in the future especially in the marketing and advertising arena.

Sure some budget belt tightening is going on and it is showing up in our advertising revenues. Our business at The NEWS is off somewhat, but by and large we are holding our own and we observe more and more companies making a long-term commitment to their marketing plans. We even had two or three major advertising programs start in the fourth quarter. Thank goodness a lot of companies are looking at the economic glass as being half full instead of half empty.

What do you think?

You must login or register in order to post a comment.



Image Galleries

2015 HARDI Fly-In

Highlights from HARDI's Congressional Fly-In in Washington, D.C. Post date: May 28, 2015.


NEWSMakers: Clint Schreck

Clint Schreck, general manager, Columbus Worthington Air, Columbus, Ohio, discusses winning Angie’s List Super Service Award, how to handle online reviews, and much more.

More Podcasts


NEWS 06-01-15 cover

2015 June 1

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


The EPA has approved several hydrocarbon (HC) refrigerants for HVACR applications. Do you support the use of HCs?
View Results Poll Archive


2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con