What will happen when a company decides to trademark Ongoing Commissioning?
I guess then we will be forced to call it something really boring such as Building Commissioning. But, that would certainly take all the fun out of naming things with generic words and later attempting to put a marketing spin on the rights to use the words themselves.
It was so much easier with unique generic words like band-aid and xerox. Oh, was I supposed to capitalize and place trademarks on those words? Sue me.