Is a technician’s value based on technical skills only? The answer will depend on your experience and the pivotal events that helped to shape your career. Our industry places much emphasis on diagnostic and troubleshooting capability, whereas a customer’s perception of value may be something else altogether.

Attendees who ask these types of questions will sit there with a look of growing dissatisfaction when I do not answer with the response that they had anticipated. My stomach twists into a knot each time I find myself faced with this predicament. What question is Coscia talking about?