Bob Kowynia Consulting specializes in increasing advertising effectiveness through customized workshops, project management, and consulting services that improve advertiser/agency/media relations. He previously worked at Lennox Industries where he was responsible for United States and Canadian national consumer and trade advertising. Contact him at 214-914-8109 or firstname.lastname@example.org.
In tough times we have to work harder for every sale, but it’s hard to get a sale if we’re not generating a manageable stream of prospects for our products/services. Prospect or lead generation is an important part of advertising and this article suggests five ways you can get better results from your advertising investments.