Bob Kowynia Consulting specializes in increasing advertising effectiveness through customized workshops, project management, and consulting services that improve advertiser/agency/media relations. He previously worked at Lennox Industries where he was responsible for United States and Canadian national consumer and trade advertising. Contact him at 214-914-8109 or bkowynia@sbcglobal.net.
In tough times we have to work harder for every sale, but it’s hard to get a sale if we’re not generating a manageable stream of prospects for our products/services. Prospect or lead generation is an important part of advertising and this article suggests five ways you can get better results from your advertising investments.
Photos from the 2013 ACCA Conference & IE3 Expo in Orlando, Fla.
Podcasts
Cade Clark, assistant vice president of government affairs for the Air-Conditioning, Heating & Refrigeration Institute (AHRI), gives a brief overview of the new version of the Shaheen-Portman bill, what AHRI thinks of the energy-efficiency legislation, and how it might affect the HVACR industry if it becomes law.
With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.
DON'T MISS A THING
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.
With access to over one million professionals and more than 60 industry-specific publications, 
