Articles by Adams Hudson

Marketing Magic: Four Things Doers Are Doing

August 3, 2009
Reacting to others’ needs naturally puts the needy in control. It can understandably make a contractor develop a “wait on the weather” mindset (soon enough, a “wait on the call” outlook). Thus, a “wait for the economy to improve” thought process is not - cannot - be far behind. Danger is written all over that.
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Marketing Magic: Market and Sell the Tax Credits

July 27, 2009
HVAC contractors, amid the gloomiest economic times since the Paleozoic era, may be dismissing one of the most lucrative programs ever created. To recap: the federal government allows a tax credit of 30 percent - up to $1,500 - on the purchase of new, high-efficiency air conditioners, heat pumps and furnaces.
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HudRoom: Marketing by the Boatload

July 1, 2009
From my office window, I see sweating people. They are not engaged in manual labor, nor using a Thigh Master; they are in fact, just standing there. I’m no meteorologist, but in Alabama, this signals summer.
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Marketing Magic: Selling Seasons and Reasons

June 29, 2009
It’s a tricky balance. Techs are technical; salespeople are salesy. (You can quote me on that if you like.) Combining the two is like finding an accountant who’s the life of the party. Yet, the combo of a selling technician can give you a radically effective one-two punch.
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HudRoom: How to Sell the Tax Credits, Starting Now

June 15, 2009
My fearless editor, Mike Murphy, who shall remain nameless, wrote an editorial about the tax credit stimulus package for energy savings. He felt that the ARRA program was fairly difficult to obtain compliance for the credits.
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HudRoom: Why I Hate Twitter

June 1, 2009
Twitter and other social media sites are indeed the rage. Facebook, with a mere 200 million users, is hardly a kiddies’ playground anymore. LinkedIn is “the” social hangout for commercial connections. With myriad other discussion groups, subgroups, and topical hotspots for micro-niching, how’s a marketer to make it anymore?
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Marketing Magic: It's Your Choice - Close the Lead for Yourself or Open it for Your Competition

May 25, 2009
All marketing efforts are really doors into your business. But it doesn’t matter how many doors you’ve thrown open if you don’t turn entrants into sales. If you’re not closing the sale, you’re sending these costly prospects right to your competition.
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HudRoom: What Events Are Worth Attending?

May 18, 2009
What events are you planning to attend for the rest of 2009? What would make you want to attend a training event? What would make you stay home?
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Hudroom: Change Is in the Hands of the Willing

May 4, 2009
I just returned from a marketing seminar for a multistate distributor. Their message was “Change what you’re doing to change the results you’re getting,” which resonated.
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HudRoom: Sears, Gears, and Tears

April 28, 2009
It seemed like a good idea to get new tools. I mean, it was Saturday, there were a ton of specials going on. Earlier that day, I’d taken one of my old cars to my favorite shop for a little transaxle leak
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