A solid customer retention program costs 1/6 what it takes to acquire a new customer, and the rewards are higher transaction sizes, faster sales cycles, and more referrals. What I’m getting at is, customer retention is a real bargain.

You don’t see Viagra ads during The Tyra Banks Show, but you do see anti-depressants advertised during the Nightly News. As far as timing, Viagra ads perk up (so to speak) just before Valentine’s Day, and Claritin ads hit as allergy season ramps up.

Incredible. Just got back from the ACCA National Conference; crowds were LARGER this year than last, very little moaning about “you know what.”

Stimulation, now in progress. Not sure about any of you, but I don’t think any stimulus checks are coming my way.

Balance is hard to achieve in marketing. Clients usually contend they want piles of leads, all the time, (you too?) yet fail to realize that keeping customers is of greater importance. It’s less exciting, but more profitable, especially in a declining economy.

Whoo boy, changes everywhere. After my last speaking gig - which are always fun while being nearly permanently exhausting - I reflected on the variety of questions and personalities and found something very interesting.

OK, the word is out. I'm uncaged, unplugged, and ready to unleash HVAC marketing weaponry for all NEWS readers.