Articles by Adams Hudson

The 10 Biggest Marketing Mistakes to Avoid in 2010

January 22, 2010
It seems I remember the current president promising changes. We sure got ’em. Everything’s changed, and if you don’t like the way things are now, just give it a few minutes.
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Marketing Magic - WANTED: Marketing and Sales Villains

December 28, 2009
If you’ve ever been unfortunate enough to be in one of my seminars, you know that I list certain rules. Things like: fire the Yellow Pages; quit using the competition for ad inspiration; your distributor is your friend, not your mother. And on it goes; there are many.
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My Stupid Furnace Forgot There Was a Recession

November 20, 2009
My furnace is just so insensitive. It doesn’t care at all about my economic needs. Here we are on the eve of the vast holiday season, where fun, frivolity, and the collective shooing of over-served relatives will soon be heard throughout the land.
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Marketing Magic: My Furnace Forgot There Was a Recession

November 16, 2009
My furnace is just so insensitive. It doesn’t care at all about my economic needs. The holiday season’s extra in-home traffic, increased system usage, and changing of the seasons will equate to more in-home service calls for the 873rd year in a row. Those are givens that can be loosely translated as get ready or get left behind.
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Marketing Magic: Drop the Unimportant

October 26, 2009
It’s not often that I find myself speechless, but that’s exactly what happened at a recent speaking gig. In the middle of explaining tracking what leads come from what source, a voice piped up from the middle of the room.
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Marketing Magic: Silent Profit Killer Hiding in Your Business

October 12, 2009
We all like to think that customer retention is there, working for us because we’re just so darn good at our job. No customer could ever forget how timely, fair, and magnetically unleavable we are. Until they actually leave, taking their business and referrals forever. Contractors are too often swooned by the cheapness of what I call anti-retention.
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HudRoom: The Great E-mail Backlash

August 13, 2009
E-mail has turned into the digital telemarketer during dinner. It’s too much, too often, and - in my lowly estimation - too cheap. I wish they’d charge for it so the spammers, slammers, and scammers could just go bother someone else.
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Marketing Magic: Four Things Doers Are Doing

August 3, 2009
Reacting to others’ needs naturally puts the needy in control. It can understandably make a contractor develop a “wait on the weather” mindset (soon enough, a “wait on the call” outlook). Thus, a “wait for the economy to improve” thought process is not - cannot - be far behind. Danger is written all over that.
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Marketing Magic: Market and Sell the Tax Credits

July 27, 2009
HVAC contractors, amid the gloomiest economic times since the Paleozoic era, may be dismissing one of the most lucrative programs ever created. To recap: the federal government allows a tax credit of 30 percent - up to $1,500 - on the purchase of new, high-efficiency air conditioners, heat pumps and furnaces.
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HudRoom: Marketing by the Boatload

July 1, 2009
From my office window, I see sweating people. They are not engaged in manual labor, nor using a Thigh Master; they are in fact, just standing there. I’m no meteorologist, but in Alabama, this signals summer.
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