Articles by Adams Hudson

Marketing Magic: Corduroy Pillows Make Great Headlines!

Get it? Ha! OK, that was bad, but it got you here. (Marketing Lesson #1: Your headline’s main job is to get your prospect to your next statement.) Now that I’ve already been hilarious …
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Marketing Magic: Five Ways to Outshine Your Competitors

Just like your customers’ systems won’t tune themselves, good marketing doesn’t happen on its own either. There are, however, things you can do to crush your competition no matter the economic outlook. The techniques included here can help you stand out - and get the sales your competition is too afraid to go after.
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Marketing Magic: Ask Mr. HVAC Marketing Person

Dear Mr. Marketing Person, I’m a contractor. The Yellow Pages reps are so aggressive, they have offered to slash the price of my ad by 10 percent, give me blue free, and even given me a coupon in the back where cheapskates can drive my profit margin even further down. Is this a good deal?
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Marketing Magic: The 10 Biggest Mistakes to Avoid in the Year 2010

Since the economy generally gives people the creeps about spending money, marketing has changed because it is trying to get them to spend. The same old marketing rules do not apply as before, and yet, we see lots of old rules that should be abandoned. Here’s a list of mistakes not to make.
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The 10 Biggest Marketing Mistakes to Avoid in 2010

It seems I remember the current president promising changes. We sure got ’em. Everything’s changed, and if you don’t like the way things are now, just give it a few minutes.
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Marketing Magic - WANTED: Marketing and Sales Villains

If you’ve ever been unfortunate enough to be in one of my seminars, you know that I list certain rules. Things like: fire the Yellow Pages; quit using the competition for ad inspiration; your distributor is your friend, not your mother. And on it goes; there are many.
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My Stupid Furnace Forgot There Was a Recession

My furnace is just so insensitive. It doesn’t care at all about my economic needs. Here we are on the eve of the vast holiday season, where fun, frivolity, and the collective shooing of over-served relatives will soon be heard throughout the land.
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Marketing Magic: My Furnace Forgot There Was a Recession

My furnace is just so insensitive. It doesn’t care at all about my economic needs. The holiday season’s extra in-home traffic, increased system usage, and changing of the seasons will equate to more in-home service calls for the 873rd year in a row. Those are givens that can be loosely translated as get ready or get left behind.
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Marketing Magic: Drop the Unimportant

It’s not often that I find myself speechless, but that’s exactly what happened at a recent speaking gig. In the middle of explaining tracking what leads come from what source, a voice piped up from the middle of the room.
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Marketing Magic: Silent Profit Killer Hiding in Your Business

We all like to think that customer retention is there, working for us because we’re just so darn good at our job. No customer could ever forget how timely, fair, and magnetically unleavable we are. Until they actually leave, taking their business and referrals forever. Contractors are too often swooned by the cheapness of what I call anti-retention.
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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.


NEWSMakers: Chris Mathis

Chris Mathis, president of Mathis Consulting Co. and vice chair of ASHRAE’s residential ad hoc committee, talks about ASHRAE’s exploration into the residential market. Posted on Oct. 17.

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NEWS 10-13-14 cover

2014 October 13

Check out the weekly edition of The NEWS today!

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DOE has denied AHRI’s petition for reconsideration of walk-in standards. Is it getting harder to reach consensus on efficiency standards?
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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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