FreeWebinar-D4

Prepare to Mobilize: 10 Steps to Prepare Your Business to Go Mobile
Oct. 28, 12 p.m. EDT – Learn how to get the most out of your mobile investment - Click here for details

Articles by Adams Hudson

Marketing Magic: The X Factor in Your Marketing

The Importance of Customer Retention Marketing
If you’ll practice the rare art of “active” customer retention, a lot of good things can happen. This is already known by a small, well-rewarded group of contractors who’ve held a tight lid on this weapon as long as they could.


Read More

Marketing Magic: Feedback’s Big Impact ― Reviews Count

Online Reviews Dictate New Business Feast or Famine

It’s as if customers are running the companies these days, and CEO now stands for Customer Engaged in Opinions. In other words, buttinsky alert: customers are all up in your business. 


Read More

Marketing Magic: The Simple Task of Selling

Courting Your Customers for Continued HVAC Sales

Many people perceive selling as simply a task of persuading someone to buy something. Yet, if it were that simple, everyone would be a success, right? 


Read More

Marketing Magic: Close More Sales this Summer

Foolproof Methods for Eliminating Consumer ‘Stalls’

Ever feel like a professional presenter? You know, going into home after home, making a great presentation, watching beaming homeowners nod in agreement, and then they say, “Just leave your quote. We need to think about it.” 


Read More

Marketing Magic: Four Secrets to Crushing Your Competition

Tips for Marketing Indoor Air Quality Services

IAQ analysis is the HVAC equivalent of filtration replacements in the plumbing industry. If you fail to meet the need of this huge market, you may as well hold the door open for your competition. 


Read More

Marketing Magic: The Opportunity in Every Customer

Tips for Acquiring and Retaining Customers

A lost customer means that you cut off a prime source of future sales and referrals. And it’s a loss that carries on for the life of the sales he’s going to give and refer to your competition.


Read More

Marketing Magic: The Priceless Power of Publicity … And How to Get it

The attention and credibility brings customers and sales dollars, pure and simple. How’s this done? You’re about to get a crash course.


Read More

Marketing Magic: The Power of Customer Opinion

Today, we are staring straight down the barrel of the opinion age. Not only does everyone have opinions, but now everyone can share them.


Read More

Marketing Magic: How Your Image Impacts Your Bottom Line

What is the image that you want for your company? Does it “match” that image represented in your marketing? If not, you’ve already lost. Why? The vast majority of the market only knows you by one thing … your image.


Read More

Marketing Magic: Don't Let Your Rank Tank

Oh, those funny people at Google. What once was a free online search service allowing billions of searchers to locate “nose hair trimmers in Cleveland” — at no cost to Nose Hair Clipper Depot — has morphed into an actual business. Are you prepared to navigate this new advertising model?


Read More

Multimedia

Videos

Image Galleries

2014 SMACNA Annual Convention

Views from the 2014 SMACNA Annual Convention in San Antonio.

Podcasts

NEWSMakers: Chris Mathis

Chris Mathis, president of Mathis Consulting Co. and vice chair of ASHRAE’s residential ad hoc committee, talks about ASHRAE’s exploration into the residential market. Posted on Oct. 17.

More Podcasts

ACHRNEWS

NEWS 10-20-14 cover

2014 October 20

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

EFFICIENCY STANDARDS

DOE has denied AHRI’s petition for reconsideration of walk-in standards. Is it getting harder to reach consensus on efficiency standards?
View Results Poll Archive

HVACR INDUSTRY STORE

2015.jpg
2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con