Articles by Adams Hudson

Marketing Magic: The Common Problem of ‘Thermometer Marketing’

Customer Retention Marketing Helps Contractors Weather the Storm

Sure, your business is weather-related, but if it’s weather-dependent, then you have a significant marketing problem. 


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Marketing Magic: The X Factor in Your Marketing

The Importance of Customer Retention Marketing
If you’ll practice the rare art of “active” customer retention, a lot of good things can happen. This is already known by a small, well-rewarded group of contractors who’ve held a tight lid on this weapon as long as they could.


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Marketing Magic: Feedback’s Big Impact ― Reviews Count

Online Reviews Dictate New Business Feast or Famine

It’s as if customers are running the companies these days, and CEO now stands for Customer Engaged in Opinions. In other words, buttinsky alert: customers are all up in your business. 


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Marketing Magic: The Simple Task of Selling

Courting Your Customers for Continued HVAC Sales

Many people perceive selling as simply a task of persuading someone to buy something. Yet, if it were that simple, everyone would be a success, right? 


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Marketing Magic: Close More Sales this Summer

Foolproof Methods for Eliminating Consumer ‘Stalls’

Ever feel like a professional presenter? You know, going into home after home, making a great presentation, watching beaming homeowners nod in agreement, and then they say, “Just leave your quote. We need to think about it.” 


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Marketing Magic: Four Secrets to Crushing Your Competition

Tips for Marketing Indoor Air Quality Services

IAQ analysis is the HVAC equivalent of filtration replacements in the plumbing industry. If you fail to meet the need of this huge market, you may as well hold the door open for your competition. 


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Marketing Magic: The Opportunity in Every Customer

Tips for Acquiring and Retaining Customers

A lost customer means that you cut off a prime source of future sales and referrals. And it’s a loss that carries on for the life of the sales he’s going to give and refer to your competition.


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Marketing Magic: The Priceless Power of Publicity … And How to Get it

The attention and credibility brings customers and sales dollars, pure and simple. How’s this done? You’re about to get a crash course.


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Marketing Magic: The Power of Customer Opinion

Today, we are staring straight down the barrel of the opinion age. Not only does everyone have opinions, but now everyone can share them.


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Marketing Magic: How Your Image Impacts Your Bottom Line

What is the image that you want for your company? Does it “match” that image represented in your marketing? If not, you’ve already lost. Why? The vast majority of the market only knows you by one thing … your image.


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2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

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NEWSMakers: Ed Purvis

Emerson Climate Technologies executive president and business leader Ed Purvis discusses HVACR industry trends, the strength of the industry, and Emerson’s new innovation center. Posted on Dec. 26.

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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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