Articles by Adams Hudson

Marketing Magic: Get What You Pay for — Or Triple it, for Free

The Power of Publicity Catapults Your Company into the Limelight

Literally, hundreds of millions of dollars in sales are generated mostly by the stealth marketing tactics of publicity. That’s a huge return on investment (ROI) because publicity is free. That’s right; publicity is available for no charge. You can’t buy it. Think about that. Hundreds of millions of dollars in sales generated for free.


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Marketing Magic: Confessions of a Post-holiday-crazed Marketer

Now’s the Time to Plan an Effective Marketing Plan

The No. 1 marketing question we get is, “What do I do next?” The second is, “When do I do it?” After that, you ask us, “How much to spend” and “In what media” and then a whole bunch of stuff we have to charge you for, but, essentially, all the answers are contained under a single umbrella called planning.


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NEWSMakers: Leslie McDowell

Leslie McDowell, director of communications at the Building Performance Institute Inc., discusses the nonprofit organization's new homeowner centric website. Posted on April 10.

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