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Articles by Adams Hudson
Selling (even upselling) is a service. Let no one tell you differently.
If your leads aren’t paying off, there’s trouble afoot.
A well-run maintenance agreement program can become your most reliable income stream
Stuff happens — quickly and without notice — and there are accidents, so named because there’s no one to blame for their occurrence.
Contractors want their websites to sell. Yet, for many, this online avenue for reaching customers falls short of their desires — and makes them wonder which way to point fingers.
There’s no question that video is effective, but how does that effectiveness translate into the marketplace?
As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?
Sure, your business is weather-related, but if it’s weather-dependent, then you have a significant marketing problem.
It’s as if customers are running the companies these days, and CEO now stands for Customer Engaged in Opinions. In other words, buttinsky alert: customers are all up in your business.