Articles by Adams Hudson

Marketing Magic: Selling Has Immeasurable Service Value

Selling a Solution Equates to Stellar Service
By Adams Hudson
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Selling (even upselling) is a service. Let no one tell you differently.  


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Marketing Magic: What’s Keeping You from Closing Sales?

Seven Tips to Help You Seal the Deal
By Adams Hudson
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If your leads aren’t paying off, there’s trouble afoot. 


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Marketing Magic: What Will Maintenance Agreements Do for My Company?

Twelve Reasons Why Customers Need to Sign on the Dotted Line
By Adams Hudson
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A well-run maintenance agreement program can become your most reliable income stream


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Marketing Magic: Victors, Victims, and Volunteers

Match Your Marketing Message to Your True Buyers
By Adams Hudson
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Stuff happens — quickly and without notice — and there are accidents, so named because there’s no one to blame for their occurrence. 


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Marketing Magic: Why Your Website Isn’t Selling

SEO, SEM, Updates, and More Drive Online Success
By Adams Hudson
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Contractors want their websites to sell. Yet, for many, this online avenue for reaching customers falls short of their desires — and makes them wonder which way to point fingers.


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Marketing Magic: Video Marketing - Minefield or Moneymaker

Contracting Videos Vary by Target Audience
By Adams Hudson
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There’s no question that video is effective, but how does that effectiveness translate into the marketplace? 


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Marketing Magic: Internet Marketing for HVAC Contractors

Ensure Your Website and Direct Mail Marketing Efforts are Working as a Team
By Adams Hudson
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As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?


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Marketing Magic: The Common Problem of ‘Thermometer Marketing’

Customer Retention Marketing Helps Contractors Weather the Storm
By Adams Hudson
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Sure, your business is weather-related, but if it’s weather-dependent, then you have a significant marketing problem. 


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Marketing Magic: The X Factor in Your Marketing

The Importance of Customer Retention Marketing
By Adams Hudson
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If you’ll practice the rare art of “active” customer retention, a lot of good things can happen. This is already known by a small, well-rewarded group of contractors who’ve held a tight lid on this weapon as long as they could.


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Marketing Magic: Feedback’s Big Impact ― Reviews Count

Online Reviews Dictate New Business Feast or Famine
By Adams Hudson
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It’s as if customers are running the companies these days, and CEO now stands for Customer Engaged in Opinions. In other words, buttinsky alert: customers are all up in your business. 


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Mini Split Installation

Twin Cities contractor Aabott Ferraro helped retrofit an older St. Paul home.

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NEWSMakers: Jeff Nusz

Jeff Nusz, president, Reitmeier HVAC Services, Tualatin, Oregon, joins the program to discuss how he modernized his website and gained new clients and more money because of it. We’ll go through the process of the change and much more.  Posted on Aug. 1.

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