Articles by Adams Hudson

Marketing Magic: Selling Has Immeasurable Service Value

Selling a Solution Equates to Stellar Service
July 7, 2014

Selling (even upselling) is a service. Let no one tell you differently.  


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Marketing Magic: What’s Keeping You from Closing Sales?

Seven Tips to Help You Seal the Deal
June 16, 2014

If your leads aren’t paying off, there’s trouble afoot. 


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Marketing Magic: What Will Maintenance Agreements Do for My Company?

Twelve Reasons Why Customers Need to Sign on the Dotted Line
May 19, 2014

A well-run maintenance agreement program can become your most reliable income stream


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Marketing Magic: Victors, Victims, and Volunteers

Match Your Marketing Message to Your True Buyers
April 21, 2014

Stuff happens — quickly and without notice — and there are accidents, so named because there’s no one to blame for their occurrence. 


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Marketing Magic: Why Your Website Isn’t Selling

SEO, SEM, Updates, and More Drive Online Success
March 10, 2014

Contractors want their websites to sell. Yet, for many, this online avenue for reaching customers falls short of their desires — and makes them wonder which way to point fingers.


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Marketing Magic: Video Marketing - Minefield or Moneymaker

Contracting Videos Vary by Target Audience
January 20, 2014

There’s no question that video is effective, but how does that effectiveness translate into the marketplace? 


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Marketing Magic: Internet Marketing for HVAC Contractors

Ensure Your Website and Direct Mail Marketing Efforts are Working as a Team
December 16, 2013

As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?


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Marketing Magic: The Common Problem of ‘Thermometer Marketing’

Customer Retention Marketing Helps Contractors Weather the Storm
November 11, 2013

Sure, your business is weather-related, but if it’s weather-dependent, then you have a significant marketing problem. 


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Marketing Magic: The X Factor in Your Marketing

The Importance of Customer Retention Marketing
October 21, 2013
If you’ll practice the rare art of “active” customer retention, a lot of good things can happen. This is already known by a small, well-rewarded group of contractors who’ve held a tight lid on this weapon as long as they could.


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Marketing Magic: Feedback’s Big Impact ― Reviews Count

Online Reviews Dictate New Business Feast or Famine
September 23, 2013

It’s as if customers are running the companies these days, and CEO now stands for Customer Engaged in Opinions. In other words, buttinsky alert: customers are all up in your business. 


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2014 ACI Home Performance Conference

The 2014 ACI National Home Performance Conference & Trade Show was held in Detroit.

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NEWSMakers: Michael Willburn

Michael Willburn, president, Infloor Heating Systems, joins the program to discuss his company, radiant heating, industry trends, and whether contractors are becoming more interested in radiant heating. Posted on July 11.

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ACHRNEWS

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2014 July 21

Check out the weekly edition of The NEWS today!

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R-22 PHASEOUT POLL

Some in the industry are calling for the EPA to halt production of R-22 as of 2015. What do you think?
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HVACR INDUSTRY STORE

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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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