Articles by Adams Hudson

Marketing Magic: Untold Profit in Customer Relationships

Contracting Newsletters Worth Their Weight in Gold
By Adams Hudson
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How costly is it to build and keep a relationship? More importantly, how costly is it not to build the relationship? You’re about to find out.


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Marketing Magic: Selling Has Immeasurable Service Value

Selling a Solution Equates to Stellar Service
By Adams Hudson
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Selling (even upselling) is a service. Let no one tell you differently.  


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Marketing Magic: What’s Keeping You from Closing Sales?

Seven Tips to Help You Seal the Deal
By Adams Hudson
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If your leads aren’t paying off, there’s trouble afoot. 


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Marketing Magic: What Will Maintenance Agreements Do for My Company?

Twelve Reasons Why Customers Need to Sign on the Dotted Line
By Adams Hudson
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A well-run maintenance agreement program can become your most reliable income stream


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Marketing Magic: Victors, Victims, and Volunteers

Match Your Marketing Message to Your True Buyers
By Adams Hudson
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Stuff happens — quickly and without notice — and there are accidents, so named because there’s no one to blame for their occurrence. 


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Marketing Magic: Why Your Website Isn’t Selling

SEO, SEM, Updates, and More Drive Online Success
By Adams Hudson
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Contractors want their websites to sell. Yet, for many, this online avenue for reaching customers falls short of their desires — and makes them wonder which way to point fingers.


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Marketing Magic: Video Marketing - Minefield or Moneymaker

Contracting Videos Vary by Target Audience
By Adams Hudson
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There’s no question that video is effective, but how does that effectiveness translate into the marketplace? 


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Marketing Magic: Internet Marketing for HVAC Contractors

Ensure Your Website and Direct Mail Marketing Efforts are Working as a Team
By Adams Hudson
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As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?


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Marketing Magic: The Common Problem of ‘Thermometer Marketing’

Customer Retention Marketing Helps Contractors Weather the Storm
By Adams Hudson
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Sure, your business is weather-related, but if it’s weather-dependent, then you have a significant marketing problem. 


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Marketing Magic: The X Factor in Your Marketing

The Importance of Customer Retention Marketing
By Adams Hudson
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If you’ll practice the rare art of “active” customer retention, a lot of good things can happen. This is already known by a small, well-rewarded group of contractors who’ve held a tight lid on this weapon as long as they could.


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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

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NEWSMakers: Rajan Rajendran

Rajan Rajendran, newly appointed director of the Emerson Innovation Center, talks about the new $35 million facility and how it will function on the University of Dayton campus. Posted on Aug. 29.

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2014 September 1

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Prohibiting HFCs

EPA is proposing a rule that would prohibit some HFCs in select refrigeration applications. Do you agree with this move?
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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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