Ever wonder why the most irritated people always call you? Actually, it could have less to do with you than it does with the kind of contracting business you operate. (Plus, there’s actually good news in the call, which we’ll cover in a moment.)
While in most businesses you can’t send other people to work in your place, in website content creation, you actually can allow someone else to help you create content that prospects will find of interest — namely customers, specifically in customer reviews.
If you believe in your service, your products, the talent you have to solve problems for customers, and in your people to do the right thing, you have an obligation to serve your customers to the fullest. And, sometimes, selling is the service.
Literally, hundreds of millions of dollars in sales are generated mostly by the stealth marketing tactics of publicity. That’s a huge return on investment (ROI) because publicity is free. That’s right; publicity is available for no charge. You can’t buy it. Think about that. Hundreds of millions of dollars in sales generated for free.
Make yourself unique and memorable, helping customers separate you from everyone else who just blends in. When you put these tools in place, customer acceptance and appreciation will seem very obvious, and, soon enough, you’ll be looking back and saying, “No wonder that worked. It was a great idea.”