Articles by Adams Hudson

Marketing Magic: Why Your Website Isn’t Selling

SEO, SEM, Updates, and More Drive Online Success
March 10, 2014

Contractors want their websites to sell. Yet, for many, this online avenue for reaching customers falls short of their desires — and makes them wonder which way to point fingers.


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Marketing Magic: Video Marketing - Minefield or Moneymaker

Contracting Videos Vary by Target Audience
January 20, 2014

There’s no question that video is effective, but how does that effectiveness translate into the marketplace? 


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Marketing Magic: Internet Marketing for HVAC Contractors

Ensure Your Website and Direct Mail Marketing Efforts are Working as a Team
December 16, 2013

As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?


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Marketing Magic: The Common Problem of ‘Thermometer Marketing’

Customer Retention Marketing Helps Contractors Weather the Storm
November 11, 2013

Sure, your business is weather-related, but if it’s weather-dependent, then you have a significant marketing problem. 


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Marketing Magic: The X Factor in Your Marketing

The Importance of Customer Retention Marketing
October 21, 2013
If you’ll practice the rare art of “active” customer retention, a lot of good things can happen. This is already known by a small, well-rewarded group of contractors who’ve held a tight lid on this weapon as long as they could.


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Marketing Magic: Feedback’s Big Impact ― Reviews Count

Online Reviews Dictate New Business Feast or Famine
September 23, 2013

It’s as if customers are running the companies these days, and CEO now stands for Customer Engaged in Opinions. In other words, buttinsky alert: customers are all up in your business. 


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Marketing Magic: The Simple Task of Selling

Courting Your Customers for Continued HVAC Sales
August 19, 2013

Many people perceive selling as simply a task of persuading someone to buy something. Yet, if it were that simple, everyone would be a success, right? 


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Marketing Magic: Close More Sales this Summer

Foolproof Methods for Eliminating Consumer ‘Stalls’
July 15, 2013

Ever feel like a professional presenter? You know, going into home after home, making a great presentation, watching beaming homeowners nod in agreement, and then they say, “Just leave your quote. We need to think about it.” 


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Marketing Magic: Four Secrets to Crushing Your Competition

Tips for Marketing Indoor Air Quality Services
June 17, 2013

IAQ analysis is the HVAC equivalent of filtration replacements in the plumbing industry. If you fail to meet the need of this huge market, you may as well hold the door open for your competition. 


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Marketing Magic: The Opportunity in Every Customer

Tips for Acquiring and Retaining Customers
May 27, 2013

A lost customer means that you cut off a prime source of future sales and referrals. And it’s a loss that carries on for the life of the sales he’s going to give and refer to your competition.


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NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

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