Articles by Adams Hudson

Marketing Magic: Untold Profit in Customer Relationships

Contracting Newsletters Worth Their Weight in Gold

How costly is it to build and keep a relationship? More importantly, how costly is it not to build the relationship? You’re about to find out.


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Marketing Magic: Selling Has Immeasurable Service Value

Selling a Solution Equates to Stellar Service

Selling (even upselling) is a service. Let no one tell you differently.  


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Marketing Magic: What’s Keeping You from Closing Sales?

Seven Tips to Help You Seal the Deal

If your leads aren’t paying off, there’s trouble afoot. 


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Marketing Magic: What Will Maintenance Agreements Do for My Company?

Twelve Reasons Why Customers Need to Sign on the Dotted Line

A well-run maintenance agreement program can become your most reliable income stream


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Marketing Magic: Victors, Victims, and Volunteers

Match Your Marketing Message to Your True Buyers

Stuff happens — quickly and without notice — and there are accidents, so named because there’s no one to blame for their occurrence. 


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Marketing Magic: Why Your Website Isn’t Selling

SEO, SEM, Updates, and More Drive Online Success

Contractors want their websites to sell. Yet, for many, this online avenue for reaching customers falls short of their desires — and makes them wonder which way to point fingers.


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Marketing Magic: Video Marketing - Minefield or Moneymaker

Contracting Videos Vary by Target Audience

There’s no question that video is effective, but how does that effectiveness translate into the marketplace? 


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Marketing Magic: Internet Marketing for HVAC Contractors

Ensure Your Website and Direct Mail Marketing Efforts are Working as a Team

As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?


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Marketing Magic: The Common Problem of ‘Thermometer Marketing’

Customer Retention Marketing Helps Contractors Weather the Storm

Sure, your business is weather-related, but if it’s weather-dependent, then you have a significant marketing problem. 


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Marketing Magic: The X Factor in Your Marketing

The Importance of Customer Retention Marketing
If you’ll practice the rare art of “active” customer retention, a lot of good things can happen. This is already known by a small, well-rewarded group of contractors who’ve held a tight lid on this weapon as long as they could.


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Multimedia

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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

Podcasts

NEWSMakers: Jason Vogelbaugh

Jason Vogelbaugh of Alpha Controls drops in to the NEWSMakers podcast to discuss his role with the company, the InsideIQ Building Automation Alliance, and current energy-efficiency projects being worked on. Posted on Sept. 26.

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ACHRNEWS

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2014 September 29

Check out the weekly edition of The NEWS today!

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EFFICIENCY STANDARDS

DOE has denied AHRI’s petition for reconsideration of walk-in standards. Is it getting harder to reach consensus on efficiency standards?
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HVACR INDUSTRY STORE

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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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