Articles by Butch Welsch

My Two Cents: Exceptional Customer Service Stands Out

If you read this column frequently, you know that I seem to attract bad service. I’ve written several times about some of the terrible service, which seems to permeate our society today. Well, I am happy to be able to write today about two instances of excellent service I recently received.
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Looking Positive in the Spring

We’ve all had our opportunity to cry through the winter about how bad everything is in the economy and the effects on our businesses. Now spring is here and it’s time to quit crying and get out there and turn our businesses successful again. I know it’s not going to be easy, but we have an awful lot going for us - despite all of the negatives.
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My Two Cents: Facing Difficult, but Necessary, Decisions

This year, we have had to take a long look at everything in our budget. It was necessary for us to make some of the most difficult decisions we have ever had to make in my career in the business.
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My Two Cents: It Pays to Have Integrity

I had an interesting experience a few weeks ago that speaks to the issue of integrity. As I thought about it, there are a number of ways integrity is important to us in our business. As such, I think the experience definitely relates to all of us and the way we operate our businesses.
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Improving Our Image Is the First Step

If we are going to attract the best and brightest into our industry, we have to improve the image of our workers. I believe that we have greatly improved the image of the HVAC contractor. But while we have improved the image of the contractor, I’m not sure that we have sufficiently improved the image of those actually performing the work.
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My Two Cents: Keeping the Rumor Mill at Bay

A foreman of ours came in and said he had heard on a jobsite that we were going out of business or were selling to another company. Now I had heard rumors like that about almost every other contractor in our area, but it had never gotten back to me that stories like that had been going around about us.
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My Two Cents: I'm Finally Getting the Green Thing

I may be the only person who even occasionally writes for a national publication who has not yet written an article about green. Part of the reason is the fact that although I definitely believe in the concept of green, trying to understand exactly how it applies to us as HVAC contractors is not that easy to determine.
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My Two Cents: Make Your Business Stronger During the Tough Times

I believe that for many of us in the heating, air conditioning, and sheet metal industry, these are some of the worst times we have seen. That said, times like these also present for us a number of opportunities that we may not be able to address when business is flowing well.
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My Two Cents: Checklist of Things I Learned in 45 Years

My wife and I recently celebrated our 45th wedding anniversary. Besides being a very exciting and happy occasion, it also called my attention to the fact that I have now been full time in this business for 45 years. It was graduation, wedding, honeymoon, and start to work.
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My Two Cents: Curing the Summer Blues

As we finish our “non-summer,” the impact was not as severe on us as it was on many of our competitors because of the strong emphasis we have on maintenance agreements. So once again I am going to make a strong pitch to encourage you to have a very extensive maintenance agreement program.
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