Articles by Butch Welsch

Gift Cards for HVAC

The older I get, and according to relatives the more difficult to buy things for, the more often I receive gift cards. The whole issue of gift cards made me think how they might apply to our business. I have been trying to figure out a way that we could integrate the sale of gift cards into the culture of the HVAC business.
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Surviving in a Tough Economy

We are only hurting ourselves if we sit back and complain that business is bad for any number of reasons. Sure it has been cool and sure the economy is an issue, but look around and you will find contractors who are surviving quite well and, in many cases, even prospering in these times.
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Learn From Your Mistakes

One of the advantages of being in the business for a number of years is learning from your mistakes. Hopefully, this self-evaluation of a contractor will help encourage others of you to not make the same mistake repeatedly as I seem to have done.
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Are You Prepared for the Conversion?

Those air conditioners in your warehouse are about to become pumpkins. Well, maybe not pumpkins, but about as worthwhile. Not long after Halloween this year, those R-22 air conditioners will no longer be made. I certainly hope you have taken steps in your company to prepare for the conversion to R-410A.
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Looking Positive in the Spring

We’ve all had our opportunity to cry through the winter about how bad everything is in the economy and the effects on our businesses. Now spring is here and it’s time to quit crying and get out there and turn our businesses successful again. I know it’s not going to be easy, but we have an awful lot going for us - despite all of the negatives.
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My Two Cents: It Pays to Have Integrity

I had an interesting experience a few weeks ago that speaks to the issue of integrity. As I thought about it, there are a number of ways integrity is important to us in our business. As such, I think the experience definitely relates to all of us and the way we operate our businesses.
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