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Articles by Butch Welsch

Memoir of a New Product Guinea Pig

Through the years our company has attempted to stay on top of the new technologies which have been developed. Some of these new items actually caught on and have become standards of the industry, while others are merely memories like dial telephones and Edsels.
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Take the Proper Steps So You Can Enjoy 2011

We anticipated that during the first part of 2011, business would be slow. The new residential construction market is still down over 70 percent from its peak. With new reports that nearly 25 percent of the home mortgages are larger than the value of the home, it is likely that we are probably another year from a real turn around in that market.
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Think Maintenance Agreements in 2011

So now it’s 2011. How are you planning for this New Year? In some ways, it’s going to be different than 2010. The tax credit has been cut one-third and doesn’t sound near as inviting as the previous $1,500. And we can’t count on 100 degree weather in July and August, although naturally that would be welcome.
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The Reputation of the Industry Is at Stake

I just received notice from another manufacturer that they will be offering the “dry charge” condensing units in the first quarter of 2011. They are the latest of many manufacturers who have decided to take advantage of what I can only say is a loophole in the federal regulations and the Montreal Protocol.
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Use Some Cell Phone Etiquette With Customers

A hot topic around HVAC blogs has to do with the issue of “Rules for Cell Phone Use” and by extension, the use of regular land line phones as well. In the first place, isn’t it a shame that we need to have a set of rules for the use of cell phones? Whatever happened to common courtesy and etiquette?
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Think Twice Before Diversifying Business

There are several things to consider when making a determination as to services to add to your offerings. Does the new product/service fit within the culture of your company? What are the start-up cost risks in performing that new service? Are there any significant potential future risks or liabilities that you may be incurring?
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Staying Positive About the HVAC Business

I have always considered myself an optimistic, positive person. Therefore I was somewhat surprised to find myself halfway through a column which was very negative about the near future of our industry.
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Staying Positive About the HVAC Business

I have always considered myself an optimistic person. So I was surprised to find myself halfway through a column which was very negative about the near future of our industry. After giving it some thought and tearing up that copy, I still have serious concerns. However, I have decided to attack the problem in a different manner.
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Show Your Key Employees Appreciation

We here in the Midwest are just finishing up one of the hottest summers we can remember. We actually finally had some 100°F days again. If you are like many of us, you have reduced your staff in the last couple of years to help you through the serious economic downturn.
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Show Your Key Employees Appreciation

We here in the Midwest are just finishing up one of the hottest summers we can remember. If you are like many of us, you have reduced your staff to help you through the economic downturn. That means your staff has had to work exceptionally hard to take care of your customers. Have you been properly appreciative?
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2014 SMACNA Annual Convention

Views from the 2014 SMACNA Annual Convention in San Antonio.

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NEWSMakers: Chris Mathis

Chris Mathis, president of Mathis Consulting Co. and vice chair of ASHRAE’s residential ad hoc committee, talks about ASHRAE’s exploration into the residential market. Posted on Oct. 17.

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EFFICIENCY STANDARDS

DOE has denied AHRI’s petition for reconsideration of walk-in standards. Is it getting harder to reach consensus on efficiency standards?
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