Articles by Butch Welsch

Time to Take My Own Advice

August 8, 2011
Have you ever told someone something and then thought that you should be telling yourself the same thing?

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Throwback Marketing Idea Still Resonates

July 18, 2011
As we have tried to develop new ways to reach our prospects, one of the ways we have found successful is really a throwback to one of our most successful methods. More than ever it is time to get yourself and your sales personnel involved in the community.
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What Is Your Company's First Impression?

June 13, 2011
I had the occasion to attend three functions over a period of five nights recently, each of which included a number of contractors, and in two of the cases, their employees. I was very disturbed at what I saw as I went around the rooms. I’m referring to the dress and appearance of these contractors and their employees.
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Take a Look at Your Insurance

May 23, 2011
It seems like costs of everything are going up. In fact, in such a down economy, it’s sometimes very hard to keep up with the increases because we are working so hard chasing jobs and trying to make ends meet. Well, I am going to give you an idea that is an exception to the rule. It is one you might not expect. That one is insurance.
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Contractors Juggling a Lot of Green Balls

April 25, 2011
As contractors, we are pretty far down in the food chain, but we are the ones that have the contact with the actual end user of HVAC products. Since we deal directly with the user, sometimes our point of view will differ from those higher up on the food chain. The higher-ups have adopted a very strong philosophy regarding the importance of being green.
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Memoir of a New Product Guinea Pig

March 28, 2011
Through the years our company has attempted to stay on top of the new technologies which have been developed. Some of these new items actually caught on and have become standards of the industry, while others are merely memories like dial telephones and Edsels.
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Take the Proper Steps So You Can Enjoy 2011

February 28, 2011
We anticipated that during the first part of 2011, business would be slow. The new residential construction market is still down over 70 percent from its peak. With new reports that nearly 25 percent of the home mortgages are larger than the value of the home, it is likely that we are probably another year from a real turn around in that market.
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Think Maintenance Agreements in 2011

February 7, 2011
So now it’s 2011. How are you planning for this New Year? In some ways, it’s going to be different than 2010. The tax credit has been cut one-third and doesn’t sound near as inviting as the previous $1,500. And we can’t count on 100 degree weather in July and August, although naturally that would be welcome.
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The Reputation of the Industry Is at Stake

December 27, 2010
I just received notice from another manufacturer that they will be offering the “dry charge” condensing units in the first quarter of 2011. They are the latest of many manufacturers who have decided to take advantage of what I can only say is a loophole in the federal regulations and the Montreal Protocol.
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Use Some Cell Phone Etiquette With Customers

November 22, 2010
A hot topic around HVAC blogs has to do with the issue of “Rules for Cell Phone Use” and by extension, the use of regular land line phones as well. In the first place, isn’t it a shame that we need to have a set of rules for the use of cell phones? Whatever happened to common courtesy and etiquette?
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2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


Kyle Gargaro, editor-in-chief of The NEWS, hosted the 2014 ACCA CEO Forum. At the event, six well-known, highly respected company executives, Gary Michel, Ingersoll Rand/Trane; Chris Nelson, Carrier Corp.; Chris Peel, Rheem Mfg. Co.; Rod Rushing, Johnson Controls; Brent Schroeder, Emerson Climate Technologies; and Doug Young, Lennox; provided individual industry outlooks and fielded questions directly from attending contractors. Listen to the entire event on the NEWSMakers podcast. Posted on April 14.

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